Demand Generation Manager

  • Madrid, Spain
  • Employees can work remotely
  • Full-time

Company Description

MicroStrategy transforms organizations into intelligent enterprises through data-driven innovation. We match smart people to dynamic projects and technologies that truly challenge their talents. Curious and creative in outlook, our success is built on the talent and energy of smart and driven people. MicroStrategy (Nasdaq: MSTR) is a worldwide leader in enterprise analytics and mobility software. A pioneer in the BI and analytics space, MicroStrategy delivers innovative software that empowers people to make better decisions and transform the way they do business. We provide our enterprise customers with world-class software and expert services so they can deploy unique intelligence applications.

Job Description

Job Requirements: 

Oversee marketing campaigns that generate net new leads through outbound campaigns that encompass a broad range of marketing tools (email marketing, social media, web promotion, content marketing, awareness building)  

Work directly with key stakeholders to develop high-impact marketing campaign plans for MicroStrategy products; shape campaign themes and identify the most effective messaging, value proposition, channels, and calls to action   

Build, manage, and optimize best-in-class demand gen programs, ensuring that programs are executed, and funds are allocated to maximize ROI  

Report on campaigns in a timely manner such that the analysis helps optimize campaigns, helps sales drive maximum value from the outcomes and helps executives understand the ROI  

Partner with cross-enterprise stakeholders to develop demand generation campaigns, governance processes, and lead management  

Manage our global webcast program, working cross-functionally with solution experts, analysts, campaign managers, partners, and sales to create and execute our cadence of bi-weekly webcasts. 

Create quarterly strategic plans for the webcast schedule to create a mix topics and themes showcasing MicroStrategy thought leadership, partners, customers, solutions, and services, to ensure we’re focused on optimizing demand generation. 

Optimize the webcast program by evaluating speakers, tools, and processes to ensure we’re highly efficient in our webcast programs and optimized to increase attendance metrics. 
 

Qualifications 

Education: Minimum Bachelor’s degree; advanced degree preferred 

5+ years of marketing experience 

Strong webinar or event management and execution experience 

Superior ability to communicate with and influence across all levels of the organization 

Experience or working knowledge of Enterprise Software Industry and B2B Go to Market processes and tactics 

Experience in working within and collaborating with a customer focused sales environment with an understanding of sales channels and market segments 

Ability to partner with cross-functional stakeholders, speakers, analysts, and solution experts to achieve objectives and hit timelines and maximize impact of projects, webcasts, or campaigns 

Proficient with all Microsoft Office applications, Marketo, Salesforce, and webinar platforms 

Energetic, strong work ethic and a dynamic individual 

Highly motivated and willing to work within a fast-paced environment with an innate sense of urgency 

Excellent written communication, organization, time-management, process, and project management skills. 

  • High level of written and spoken English requested 

 

 

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