Field Marketing Manager
Company Description
Job Description
This is a temporary position to cover a maternity leave.The Field Marketing Manager will develop and execute the marketing strategy for Italy in close cooperation with our Sales team to increase brand awareness and drive lead generation.
A critical component of the marketing plan will be our targeted digital and online marketing activities including creating social media and web site content, videos, whitepapers and success stories, email campaigns, paid advertising as well as organizing webinars and other virtual events for customers and partners.
Candidates should have the ability to manage multiple projects simultaneously, with a hands-on mentality, eye for detail and a willingness to work together as a team to meet our deadlines and lead generation goals.
The right person will also be able to provide input into the program strategy, conceiving of new ideas to increase effectiveness as part of the overall MicroStrategy go-to-market platform. We are looking for the person who will not just want to execute tasks across multiple projects but also take on an ownership role.
MicroStrategy offers a competitive market salary along with a package of benefits and the opportunity to work within an international corporate culture for a leading global technology company.
Your Focus:
- Align with regional sales teams to plan and execute a regional marketing strategy in support of regional and worldwide sales, lead generation and marketing goals.
- Drive our regional Online Marketing by creating social media and web site content, online advertising as well as execution of email campaign and event follow ups
- Own the webcast/webinar program by driving the editorial calendar and working with internal and external stakeholders to execute the webcasts
- Own our local PR activities including creating success stories and white papers in cooperation with our sales team and leverage them on a local basis into custom webinars and virtual events
- Manage joint marketing with our key partners, including partner sponsorships
- Report regularly on program performance using Salesforce.com
- Deliver communication to the sales team regarding marketing program information, updates, expected involvement and access to promotional materials
- Manage vendor coordination, obtain quotes, submit purchase orders and track invoices
- Ensure all our contacts opt-in to being contacted by Marketing Campaigns
- Respond to ad hoc sales and customer inquiries, and respond in a timely manner
- Assist with various projects as needed
Qualifications
- Education: Minimum Bachelor’s degree or comparable vocational education
- At least 2-3 years marketing experience in a related role
- Strong digital/online marketing background and execution experience, experience with SEO/SEA and video-based marketing is a plus
- Proficiency with Salesforce.com, Zoom and Marketo
- Passion for creating content and (written) communication including fluent English skills, oral and in written
- Knowledge of Enterprise Software Industry, B2B Go-to-Market processes as well as understanding of sales channels and market segments highly preferred for the role
- Proficient with all Microsoft Office applications
- Energetic, strong work ethic and a dynamic individual
- Highly motivated and willing to work within a fast-paced and customer-focused environment