The Senior Field Marketing Manager will be a strategic partner with field sales and business development teams, building a healthy sales pipeline. You will be responsible for the strategy, planning and execution of field marketing activities including but not limited to events, digital campaigns, media relations, webinars, etc. This includes managing and executing all logistics for marketing field activities. The candidate should have the ability to manage multiple projects simultaneously, with an eye for detail and a willingness to work together as a team to meet our deadlines and lead generation goals. The right person will also be able to provide input into the programme strategy, conceiving of new ideas to increase effectiveness as part of the overall MicroStrategy go-to-market platform. We are looking for the person who will not just want to execute tasks across multiple projects but also take on an ownership role.

MicroStrategy offers a competitive market salary and a transparent bonus structure along with a package of benefits.

Your Focus:

• Work in cross-functional teams and collaborate closely with sales, business development and others in planning, development, execution and measurement of field marketing activities
• Working with sales leadership to build and execute go-to-market strategy
• Take ownership of field marketing program, including events, sponsorships, paid media, webinars, brand awareness campaign, online campaigns and more, to showcase customer success and demonstrate the value of MicroStrategy to support customer retention and new customer acquisition
• Plan and align joint marketing with our key partners.
• Facilitate and track lead distribution and follow up activities with sales and business development teams.
• Track and report campaign metrics as well as overall ROI
• Manage project timelines, quality, resources and budget to plan, which may include the management of external agencies
• Ensure collaborative feedback from sales leadership is delivered back to global marketing to drive alignment of regional marketing investment to sales
• Collaborate with regional and global marketing peers to plan, develop and execute local marketing programs
• Deliver communication to the sales team regarding program information, updates, expected involvement and access to promotional materials
• Provide guidance on marketing messages and campaign development to ensure effectiveness. Work with regional and global marketing and cross functional peers to ensure relevant solution messaging in the local context
• Manage and update website with local assets (manage translations)
• Manage vendor coordination, obtain quotes, submit purchase orders and track invoices
• Assist with various projects as needed

• Education: Minimum Bachelor’s degree or comparable vocational education
• 8+ years marketing experience
• Strong event background and execution experience
• Fluent oral and written skills in English required
• Knowledge of Enterprise Software Industry and B2B Go to Market processes and tactics
• Experience in working within a customer focused sales environment with an understanding of sales channels and market segments

MicroStrategy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age.