Leading Products – Innovative Ideas – Exceptional People ….MicroStrategy, A Dynamic Place to Work! 

At MicroStrategy, we are passionate about creating powerful, disruptive technologies that transform how companies do business.  Innovative products and ultimately our success are rooted in one driving force—our people.  Our casual and flexible environment encourages creativity and collaboration, so you’ll have the opportunity to initiate and contribute to challenging projects, while pursuing your interests and developing, both professionally and personally.  Bring us your passion, curiosity, and fresh ideas, and be a part of technology innovation at its best! 

The Field Marketing Manager (FMM) is part of our North America Field Marketing team and partners with the Regional Sales VP to create and implement effective regional demand generation programs and acts as a a liaison between Corporate & Product Marketing and the regional sales teams to build alignment and communication in order to achieve regional business goals and revenue targets.  The person in this role will create and execute on a marketing plan to support prospecting, lead & pipeline generation and employ field marketing best practices, regional scalability and develop innovative ideas that drive demand for MicroStrategy in the South region.  

Job Duties (include but not limited to): 

• Drive Regional Marketing Programs to support lead gen, prospecting, pipeline and revenue generation programs
• Collaborate with senior MicroStrategy Sales professionals in the respective region to identify business goals and maximize the impact of  local marketing activities.
• Develop a marketing plan with campaigns that supports these goals and drives pipeline generation and progression for the region.
• Work together with the digital team and align with sales and teleprospecting teams to develop the the audgen campaign and follow-up plan for events that include Symposia, Third-Party Sponsorship Events, Tradeshows, and Local MSTR Hosted Events. 
• Work with the events team on event logisitics and execution.
• Coordinate and manage customer and  prospect events including content definition, segmenting of target audience, invitation creation, registration, promotion, list collection, lead management & follow up, and tracking
• Manage the ROI of all regional activities against the regional budget.  
• Execute on marketing campaigns from HQ within the region. This may include national demand generation programs, events, local execution of call campaign program, new offer launches etc.
• Drive Effective & Efficient Two-Way Communication Between Corporate Marketing Groups and Field Sales
• Understand and communicate marketing strategy, value proposition, positioning and messaging across all product pillars to regional field sales personnel so that they are aware, knowledgeable and “enabled” with the latest and most powerful content for effective use in sales cycles
• Develop communication strategy to support national initiatives within the region and drive results.
• Improve Marketing-Sales-Customer engagement by being the conduit for the region into Marketing (e.g. Corporate Marketing and Product Marketing), local priorities and advocacy, and providing field sales and customer/prospect feedback on MicroStrategy Marketing and Product initiatives
• Support customer marketing initiatives, Secure customer participation in MicroStrategy regional and national marketing activities including press releases, case study write-ups, presentations at MicroStrategy events, participation in industry awards, etc.

• Education: Minimum Bachelor’s degree; advanced degree preferred
• 5+ years field marketing experience
• Strong demand gen, event program development and execution experience
• Familiarity with ABM campaigns
• Superior ability to communicate with and influence across all levels of the organization
• Knowledge of Enterprise Software Industry and B2B Go to Market processes and tactics
• Experience in working within a customer focused  sales environment  with an understanding of sales channels and market segments
• Ability to partner with others (nationally) to achieve objectives as well as ability to work and execute autonomously locally
• Knowledge of Sales Force, CVENT and Marketo (or other marketing email automation platforms) a plus.
• Proficient with all Microsoft Office applications
• Energetic, strong work ethic and a dynamic individual;
• Highly motivated and willing to work within a fast paced environment with ability to prioritize.
• Excellent written communication, organization, time-management, process and project management skills

MicroStrategy is an equal employment and affirmative action employer F/M/Disability/Vet.

MicroStrategy is an Equal Employment Opportunity / Affirmative Action employer and provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. If you have any difficulty using our online system and you need an accommodation due to a disability, you may contact us about your interest in employment at 703.848.8600.