Director, Social Media & Content Marketing
- Tysons, VA
Market Leading Products – Innovative Ideas – Exceptional People….
MicroStrategy, A Dynamic Place to Work
At MicroStrategy, we are passionate about creating powerful, disruptive technologies that transform how companies do business. Innovative products and ultimately our success are rooted in one driving force—our people. Our casual and flexible environment encourages creativity and collaboration, so you’ll have the opportunity to initiate and contribute to challenging projects, while pursuing your interests and developing, both professionally and personally. Bring us your passion, curiosity fresh ideas and be a part of technology innovation at its best.
The Director, Social Media & Content Marketing will be responsible for all advertising, social media, and content marketing activities. This includes setting our overall advertising strategy, and drive content that will build thought leadership, broaden brand awareness, and engage prospects and customers. Additionally, this position will be responsible for all social media and outbound web strategies and tactics, including social media engagement, blogging strategy, paid search, search engine optimization and online advertising.
Job Duties (include but not limited to):
Drive all advertising activities, including advertising strategy, ad creation, media strategy and placement
Create comprehensive social media strategy for the company, covering Facebook, Twitter, LinkedIn, Wikis, blogging etc…
Drive all online marketing activities (excluding our website), including online ads, paid search, and search engine optimization
Set yearly budgets and manage all expenses within team
Work with both internal designers and external agencies to create advertising with exceptional impact
Work with Product teams to translate product strategies into advertising strategies
Set clear, measurable KPIs for team and ensure our advertising and social media activities deliver on expected goals
Develop marketing plans for key content pieces, including recycling into blogs, data visuals, videos, articles, presentations, etc.
Measure and report content effectiveness through a variety of analytical tools
Develop the content marketing program and process, including editorial style guidelines
Bachelor’s degree in Marketing, Journalism, Communications, English or related field required
8+ years’ experience in technology marketing required,
2+ years’ of B2B content marketing, writing, or journalism experience preferred
4+ years of social media or advertising experience required
Agency experience preferred
Strong collaboration skills required
Outstanding writing, proofreading, and editing skills; understanding of how tone, messaging, and voice influence the reader
Detailed oriented and deadline-driven with experience leading teams and projects
Driven self-starter with positive outlook, flexible nature, and tenacious work style
MicroStrategy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age.