Digital Ad Ops Analyst

  • 125 S Clark St, 5th Floor, Chicago, ILLINOIS
  • Full-time

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network.

Job Description

We are looking for an analytically minded people for Merkle’s Media Platforms & Operations team, who are responsible for the implementation and activation of ads for display, programmatic, video, and paid social advertising.  You will have the opportunity to be a part of an innovative, fast growing team focused on revolutionizing digital media planning and buying, in the context of a multi-channel data driven approach. 

  • Master industry leading ad platforms, including ad servers and DSPs 

  • Manage campaign timelines and deliverables across internal and external teams 

  • Implement, QA, and troubleshoot ad campaigns using leading third party and Merkle platforms 

  • Act as in-house platform expert and escalation point on product and technology issues 

  • Document best practices and seek out opportunities to improve existing processes 

  • Assist in the development of new internal products and in the vetting and onboarding of new third-party ad platforms 

Responsibilities include, but are not limited to: 

 
Digital Operations Management: 

  • Demonstrate multi-tasking ability; keep multiple projects on-track 

  • Expert in Microsoft Excel, Third Party Ad Servers (DoubleClick DCM and/or AtlasDMT) and rich media technology (eg. PointRoll, Unicast, Eyeblaster) 

  • A technical authority for all technical issues involved in running online ad campaigns (including trafficking of remarketing capabilities, VAST/In-Stream Video, Rich Media and Audio) 

  • Work closely with internal departments and external partners to ensure that appropriate materials are received and/or distributed correctly 

  • Coordinate and meet all deliverables accurately and in a timely manner 

  • Work closely with media vendors and media teams to resolve reporting and/or billing discrepancies 

  • Plan, organize, activate and control daily process 

Client & Internal/External Relationships: 

  • Support teams in preparing and delivering assets to media vendors  

  • Work with media, creative and analytics teams at the onset of a campaign to identify and implement all creative and technical requirements 

  • Manage relationships with external vendors (such as DSPs, DMPs, verification vendors, rich media companies, media publishers, research firms, etc.) 

  • Possesses mature and professional business acumen in personal and written communications 

Strategic Thinking & Leadership: 

  • Demonstrates active listening skills and ability to apply learnings over time 

  • Recognize recurrent or potential issues and problems, and know when to escalate and propose solutions, where possible 

  • Takes clear ownership of assigned tasks 

Communication Skills: 

  • Express oneself clearly and concisely in written and oral communications 

  • Write in a clear, compelling and concise manner 

  • Organize ideas and information logically and sequentially 

Qualifications

  • Bachelor’s degree required; Marketing or Business focus is preferred
  • 2-4+ years of media/ad ops/digital industry experience
  • Experience with ad servers and mobile measurement partners required (e.g., DoubleClick/DCM/DFA and AppsFlyer)
  • Must be able to troubleshoot any issues that arise
  • Strong project management skills required
  • Proficient Third Party Ad Servers (e.g., DoubleClick DCM) and rich media technology (e.g., PointRoll, FlashTalking, Celtra)
  • Experience with demand side platforms a plus (e.g., Adaptly, MediaMath, DV 360)
  • Ability to work in fast-paced environment while demonstrating the ability to multi-task and keep multiple projects on-track
  • Familiarity with HTML, SQL, SaaS, and JavaScript

Additional Information

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere. 

Privacy Policy