Strategy Analyst/Manager

  • Survey No. 35, Deep Complex, 1st floor,, Above Renault Showroom, Mumbai – Bangalore Highway Road,, Pune, India
  • Full-time

Company Description

Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. For more than 28 years, Fortune 1000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with brands like Dell, T-Mobile, Samsung, Geico, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Susan G. Komen, and many others to build and execute customer centric business strategies.   

Job Description

Strategy Manager:

The Strategy Manager will play a key role in developing and managing a team of analysts that execute research initiatives and reports to support clients’ businesses and people-based marketing objectives. In this role, you will gain a deep understanding of multiple verticals that Merkle operates in, clients’ businesses, the motivations of their customers and target audiences, and the implications of trends within each industry. The Strategy Manager will primarily support Merkle’s Client Strategy team in the U.S. through research reports and other outputs. In addition, you will manage a research calendar and work with analysts to ensure reports are developed and delivered.

To be successful in the Manager role, you will need both an analytical and a strategic mindset, as well as team leadership skills. This role requires the ability to compile, assess and synthesize data from various sources, to uncover consumer motivations from qualitative & quantitative research, and to tell a story about those findings through research reports.

You might have found the right opportunity if you:

  • Are driven to understand, connect and translate data into compelling stories
  • Want to be a key leader in a growing practice and develop a team
  • Have a curious mindset and enjoy working across different industries and geographic regions
  • Show a strong understanding of differences in marketing to customers in different verticals and environments

 

Your day-to-day will include but not be limited to:

  1. Performing industry and customer research, including competitive analyses, quarterly and annual trend reports and support for new business pitches Developing detailed research reports across a range of verticals (e.g. retail, technology, financial services, media & entertainment, etc.) 
  2.  Developing proficiency with a range of intelligence tools across different marketing channels (e.g. search, email, display) 
  3.  Interfacing with US-based Merkle team to understand project requirements and present research outputs for different clients 
  4.  Manage team members to deliver strategy projects correctly and on-time Act as a subject matter expert for a growing team of analysts 
  5.  Work closely with Merkle Client Strategy team leadership in the US to grow the analyst team and evolve research deliverables 
  6.  Leadership and managerial responsibilities for a team of analysts

 

Qualifications

  • BA/B.Com in a research-, strategy-, or marketing-related field
  • 5-7 years in professional services within customer/market research, strategic planning or marketing
  • Experience working with US-based clients
  • Results-oriented, customer-focused team leader
  • Adaptability, time management, and attention to detail
  • Ability to understand different industry/business types, and customize research reports accordingly
  • Ability to manage multiple projects and priorities to align with client strategic objectives and roadmap
  • Ability to understand and incorporate feedback on an iterative basis
  • Focused; a self-starter with experience working in a fast-paced environment
  • Excellent written and oral communication skills - proficiency in PowerPoint and Excel is required

 

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