Analytics - Marketing Analyst
- 3900 W Alameda Ave, Burbank, CA 91505, USA
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 4,400+ employees, Merkle is headquartered in Columbia, Maryland, with additional offices in the US, Europe, and Asia. In 2016, the agency joined the Dentsu Aegis Network.
Working with our major studio client, the Analyst will be challenged with analyzing relational database and transactional information to support a variety of marketing initiatives, such as segmentation, campaign planning and performance analysis, KPI reporting and monitoring, and ways to drive more personalized 1:1 marketing efforts leveraging information from a variety of sources.
The role will revolve around the application of analytical techniques to drive and enhance the client’s marketing performance across their multi-brand portfolio. To succeed in this role, the analyst is expected to demonstrate strategic thinking, logical reasoning, strong communication and presentation skills, outstanding analytic skills, and the ability to resolve complex issues.
•Make marketing data (as detailed below) easily and comprehensively understood by our clients, who are generally not analysts
•Execute a wide variety of analytics projects including customer profiling, lifecycle analysis, campaign test design and analysis, dashboard reporting, market basket analysis, product recommendations, and customer segmentation
•Extract and process large quantities of data from data warehouses and other data marts in support of assignments
•Analyze marketing metrics to identify cause-effect relationships between marketing levers and outcomes
•Data mining and analysis, including the ability to independently QA database information and help drive database enhancements via communication and requirements documentation for technology teams
•Build predictive models to enhance retention strategies
•Turn complex data into practical and actionable marketing insights
•Develop test designs to support one-time and longitudinal test plans
•Support development of efficient and accurate project management plans for project delivery
•Bachelor's Degree (B.S.) or equivalent in statistics, math, economics or related scientific/quantitative field required; advanced degree (M.A., M.S., Ph.D.) preferred
•Up to one year of analytics experience in an ad agency setting, either in a full-time or internship capacity, preferred
•Experience with statistical concepts and applying statistical techniques such as regression, ANOVA, cluster analysis, factor analysis, time series forecasting, and experimental design
•Experience with MS Office (Word, Excel, PowerPoint, Outlook) required
•Proficiency with multiple analytics tools required (SAS, SQL, Python, etc.)
•Understanding of relational databases and transactional data preferred
•Hands-on experience with BI or digital analytics tools (Tableau, TIBCO Spotfire, MicroStrategy, Adobe Analytics, Google Analytics, DMP insight tools) preferred
•Ability to discover hidden insights or complex patterns through advanced multi-variate data mining techniques on un-structured business problems
•Strong written, communication, and presentation skills
This job description is a summary of the essential functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. Other duties, as assigned by the supervisor, might be part of the job.
Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere. All your information will be kept confidential according to EEO guidelines.