Media - Senior Manager

  • 1745 Broadway, 23rd Floor, New York, NY
  • Full-time

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 4,400+ employees, Merkle is headquartered in Columbia, Maryland, with additional offices in the US, Europe, and Asia. In 2016, the agency joined the Dentsu Aegis Network.

Job Description

We are looking for an analytically minded, Digital Sr Media Manager for Merkle’s Digital Agency Group to focus on media planning across Paid Social, Display, Video, and Mobile. This position has a focus on both direct buying and programmatic channels. You will have the opportunity to be a part of an innovative, fast growing business unit focused on revolutionizing digital media planning and buying, in the context of a multi-channel data driven approach. We are looking for smart, passionate and experienced professionals who want to be part of an innovative team in a rapidly evolving industry.


Key Responsibilities

  • Manage digital media buying and planning through all steps of the planning process from RFPing, partner evaluations, partner scoring, negotiations and final execution
  • Coordination of assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively managing campaign execution.
  • Responsible for client pacing & performance across digital media portfolio
  • Media planning based on brief parameters and media strategy
  • Recommend forward thinking strategies and innovations
  • Proactively working with client services on campaign set-up and optimization strategy
  • Work with the data teams to provide analytical insights to the client

Qualifications

 

  • 5-7+ years' experience working in working in media agencies or a digital planning/buying role, including platform experience across ad serving, DSP, and SSP technologies
  • Bachelor’s degree from an accredited college or university
  • MUST love and be curious about data analytics, and how that affects the bottom line
  • Must be passionate about the technologies used to support digital and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
  • Well versed in the Microsoft Office suite specifically, Excel and Power Point
  • Professional client communication, both written and verbal
  • Ability to handle multiple projects and prioritize responsibilities
  • Ability to work efficiently in a fast-pace environment
  • Ability to proactively organize daily tasks
  • Self-motivated, but also can work well in a team
  • Ability to proactively organize daily tasks
  • Keen problem-solving and troubleshooting abilities
  • Drive, ability to manage details, meticulousness
  • Enthusiasm for the future of brand advertising on the web and building that future with us
  • Willingness to travel 5%

 

Additional Information

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere. 

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