Offline Media Manager - Germany & Netherland (WM)
- Paris, France
- Temps complet
Description de l'entreprise
European leader in dating services, Meetic Group is present in 15 countries.
At Meetic Group, we want to spark meaningful connections for every single person in the world. Meetic Group combines the number 1 dating brands across all European markets such as Meetic, Match, Lexa or LoveScout24. We are part of The Match Group (an IAC Company) thus part of the broadest global portfolio of more than 40 dating brands, including OkCupid and Tinder.
Description du poste
The Acquisition department guarantees the achievement of acquisition targets across all channels and devices for the Meetic Group in all the managed countries.
Based in Paris, the Offline Media Manager is in charge of the performances of offline Media for the different countries he/she is responsible for. He/she is a media expert and manages the agencies relationships. Source of proposals, he/she continuously optimizes the budget and the campaigns in order to maximize the Registrations.
• Acquisition Strategy:
Develop a media strategy for the countries in consistency with our annual objectives.
Define our media KPIs and our main channels of Acquisition in Offline (TV, Radio, Outdoor, Print, Cinema, VOL/ VOD…).
Work with the Online Team to get a fully integrated plan for the countries.
• Media Agency Management:
The Offline Manager will be the main contact for the Media Agency to help them understanding our goals and will work very closely to achieve the targets as one team.
He/she will set up targets for the agencies and manage the contracts and daily relationships.
The Offline Media Manager will be involved in the Forecasting exercise on a yearly and monthly basis.
He/She will be able to assess the plan and suggest plans adjustments.
Market & Competition Analysis.
Insights and learnings from the campaigns.
• Financial control:
Follow-up of the Costs Reporting
Management of the invoicing process
Desired Skills & experience:
Graduated from Business School or University, you worked for minimum 5 years in a similar position, in agency, or for a pure player. Professional experience in Germany would be a plus.
Having a strong business orientation, you are at ease with numbers, you cannot leave without excel and you justify from Analytical skills allowing you to optimize the efficiency of the campaigns and the ROI.
Flexible, reactive, proactive, and organized, you like to work with others (internally: online, brand, finance,…) and externally (media agencies, audit, tools…).
You are fluent in English. Speaking German is a plus.
The position requires regular business travel.