Country Director Germany (W/M)
- Paris, France
Meetic / Match Group is a full dating service company, leader in its sector and a European business reference. With more than 350 employees, each of them is driven by the same goal: to give singles the opportunity to meet people they would not have otherwise!
Convinced that its future is in Europe and elsewhere, Meetic has joined the US group IAC / Match.com in 2011 and since then, the company is developing every day its ability to innovate and improve its services in an international context.
Located in the European headquarters in the center of Paris, the European Markets team is a multinational team in charge of in-markets efficiency. Ensuring that we deliver the right service on each markets this team works closely to the pan-european acquisition and brand teams bringing them local lenses to reach prospects and customers.
He / she defines marketing plans in its country and works to implement it with the various departments with whom he worked in close collaboration and which provides the roadmap and all creative assets, products and CRM.
Attached to the European VP, the Country Director and its team are in charge of bringing local lenses to the strategy and action plans
Ensure LoveScout24 and Zweisam remain insight driven services with local customers at the heart of everything.
Take responsibility for the overall go-to-market strategy : development of the annual Integrated Market Plan as well as the monthly tactical planning of activities and business reviews.
Take responsibility of true local market knowledge and develop a unique holistic view of what’s happening in the market.
Drive monitoring and Analysis of market performance based on Trending of KPIs and internal datas, Competition benchmark, Business and Category Development.
With both Internal acquisition team and external media agency make sure acquisition strategic briefs and monthly planning are in line with your Market Plan. Create contacts with local external partners.
Execute and amplify the HQ-aligned brand strategy across all channels both external and internal, ensuring consistency
Creative Planning & Execution – management of the creative implementation process from toolkit to execution, measurement of campaign performance and optimization.
Work alongside Product & CRM to ensure customer insight continues to lead product and to be compliant with our brand guidelines and vision.
Branded content, Influence & Social Media +Testimonials,
PR agency to manage
Spokeperson for the country brands
Management & Development of Direct Reports for PR, Social and Events.
Desired Skills and Experience:
- Higher studies in Marketing, Bac +4/5 in business school, you have 7 years minimum experience in a similar position. Mobile experience is desired
- Appetite for innovation / customer experience / digital /media and social
- Writing and creative capacity
- Discipline and analytical capacity
- Taste for teamwork
- Fluent German and having work in GM many years or Native German
- Good knowledge of the local media landscape