PR Europe Manager H/F

  • Paris, France
  • Full-time

Company Description

As the European leader in online dating services, Meetic Group is present in 15 countries.

We have been innovating and developing the best and most comprehensive online dating services for over 15 years. Our
wide variety of services enable singles to meet in a multitude of 
different ways, thanks to the integration of our technology, services 
and events.

Meetic encompasses some of the leading online dating services across Europe, such as Match, Lexa and FriendScout24. We are part of Match Group, owners of over 40 online dating services to include OKCupid and Tinder.



Job Description

The mission of the PR Europe Manager is to translate the overall Brand strategy into an aligned PR strategy that will then be brought to life across + 10 markets, by local teams:

  • Develop the PR strategy and Roadmap
  • Create PR assets which travel across territories
  • Coordinate with countries and share best practices across Europe
  • Assist and challenge local marketing teams/PR agencies to generate high impact and quality PR
  • Define key performances indicators and recommend tool to track them
  • Analyse competition in PR in Europe
  • Work very closely with Brand team, and especially with social brand manager to develop campaigns both PR and E-PR
  • Work very closely with  non marketing teams across the organization, such as product and analytics, to understand product and get insights
  • Leverage analytics & research team to create branded content to be distributed across EU.
  • Validate Message tracks and Press Releases in Europe
  • Crisis management
  • Reporting to the US

Qualifications

Technical Skills:

  • Experience with PR monitoring & measurement platforms
  • Good knowledge of country specifics
  • Excellent communication skills (English is main work language)
  • Experience in Responding to the Media
  • Good networking with French or European journalists is a plus
  • Good knowledge of E influence and social
  • “Bonne plume”

Professional Experience & Education:

The successful candidate should have a solid understanding and proven track record in the following:

  • + 5 years’ experience as a PR manager in local market or European position
  • Experience working in a European role in marketing or communications
  • Experience operating in a fast moving, matrix organisation with multi-stakeholders
  • Educated at University level / BAC+5