Product Marketing Manager- Remote
- New York, NY, USA
- Employees can work remotely
- Department: Marketing
Medable's mission is to get effective therapies to patients faster. We provide an end-to-end, cloud-based platform with a flexible suite of tools that allows patients, healthcare providers, clinical research organizations and pharmaceutical sponsors to work together as a team in clinical trials. Our solutions enable more efficient clinical research, more effective healthcare delivery, and more accurate precision and predictive medicine. Our target audiences are patients, providers, principal investigators, and innovators who work in healthcare and life sciences.
Our vision is to accelerate the path to human discovery and medical cures. We are passionate about driving innovation and empowering consumers. We are proactive, collaborative, self-motivated learners, committed, bold and tenacious. We are dedicated to making this world a healthier place.
As part of the Product Marketing Team, the Marketing Manager will focus on Medable’s offerings and work closely with product management, sales, and the leadership team to lead go to market strategies, including positioning, messaging, development of sales/partner/customer enablement materials, and lead generation.
The ideal candidate is someone who thrives in a fast-paced environment, eager to roll up their sleeves, and is passionate about the technology and life sciences space.
Provides marketing support to the sales team in researching prospects and generating and customizing collateral and presenting at customer meetings
Develops go-to-market plans for each launch including positioning, messaging, sales enablement materials, internal and external communication materials, promotional activities, and other deliverables, as appropriate
Engages in market often so that you are at the pulse of customer needs and how our evolving offering needs to be shaped to meet those needs
Researches and report competitor capabilities and initiatives
Collaborates with product teams to appropriate product roadmap and position and bring to market new capabilities
Conceives and create thought leadership and educational content to broaden the awareness and understanding of our product
Creates customer personas which will serve as inspiration and guides for marketing initiatives
Initiates, manages, and optimizes lead-gen activities including trade conferences, webcasts, email marketing, and SEM
Generates customer success case studies through customer interviews and metrics from the platform
- Manages to an agreed schedule of deliverables and within agreed budgets.
Knowledge and experience in the development, marketing and/or sales of enterprise software - especially hosted, web-based software
Experience organizing and pushing a program forward, identifying a clear path for all parties, and keeping the group on time and on goal.
Independent thinking, with experience in managing multiple complex projects and influencing senior stakeholders.
Deep analytical rigor with the ability to translate complex ideas into simple and intuitive communications and actionable insights.
Demonstrated ability to achieve strategic goals in an innovative and fast-paced environment, and to evolve product strategy based on research, data, legal/business needs, industry trends, and technology landscape.
Ability to craft a communications strategy and narrative, and present clearly and compellingly to executive stakeholders.
Excellent writing and editorial skills and proven content creation experience
“Roll up your sleeves” attitude and a true team player with great communication skills.
Experience in designing and executing marketing and communications programs
5+ years experience in a related role, preferably at a B2B SaaS or Life Sciences company
Bachelor's degree in Marketing, Computer Sciences or Life Sciences, or equivalent experience;
Master's degree or MBA a plus
All your information will be kept confidential according to EEO guidelines.
Medable, Inc provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.