Since 2013 MedTrainer has been focused on one thing: Empowering healthcare organizations through compliance automation. We are passionate about supporting all healthcare organizations, which have been put under enormous pressure and demands. With a 100% customer-inspired product, internal healthcare thought leaders, and custom curated content, MedTrainer set out with a mission to solve healthcare’s largest problems using a single platform and be the best compliance solution for every healthcare organization.

Content Marketing Specialist

The goal of this position is to imagine, research and write world-class content that is highly appealing to our target audiences. This person seeks out emerging topics and interesting angles on the healthcare compliance industry to help position MedTainer as a thought leader.

Requirements

• Research complicated healthcare administration topics, including credentialing and healthcare regulations.

• Translate complicated information into simple, memorable messages. 

• Write a variety of marketing content, including blog posts, promotional materials, video scripts, print media, social media posts, white papers, emails, landing pages and SEO articles. 

• Create meticulously-researched slide decks and presenter notes for webinar presentations.

• Use detailed checklists to ensure every final piece is error-free and meets brand standards.

• Become an expert in the MedTrainer brand voice and ensure all writing is on-brand and consistent in terms of style, quality and tone of voice.

• Edit contractors’ and team members’ writing to ensure all content is in a unified brand voice and meets brand standards.

• Understand or determine goals for every new content piece, and execute to achieve those goals.

• Review data and analytics to assess effectiveness of each content piece and make changes to improve effectiveness of future content.

• Review daily industry news for important topics or events to engage in with our community.

• Update marketing content database with new content.

• Conduct periodic customer surveys and interviews to gather datapoints and insight for marketing messaging.

• Suggest creative content ideas to achieve marketing goals.

• Request constructive feedback and incorporate changes to continuously improve.

• Interview sales team members, customer service team members, and customers to understand our customers’ needs and desires.

• Maintain Content Log and ensure it is always accurate and up to date.

Qualifications

• 2-5 years of experience writing and editing exceptional content, including both short-form content like social media posts and long-form content like research studies or long articles. 

• Bachelor’s degree in English, Advertising, Marketing or related field. Or a healthcare-related Bachelor’s degree plus writing experience.

• Experience writing in AP style.

• Ability to work closely with designers and other team members to create world-class content.

• Demonstrated ability to be detail-oriented.

• Self-motivated, with ability to work independently in remote environment. 

• Combination of marketing and publishing mindset; always think “customer first.”

• Strong interpersonal communication skills.

• Flexibility adjusting to unexpected assignments, difficulties, and deadlines.

• Excellent project management and organizational skills.

Preferred Qualifications

• Healthcare experience

• Understands graphic design concepts and best practices

• SEO writing experience

All your information will be kept confidential according to EEO guidelines.