Marketing Demand Generation Specialist
- Full-time
Company Description
MedTrainer, Inc. offers clients a proprietary platform for state-of-the-art credentialing and insurance payer enrollments. MedTrainer offers a professional, fast-paced environment with room for growth and recognition of employee contributions.
Job Description
MedTrainer is looking for a Demand Generation Specialist to support our efforts to drive growth and take our marketing to the next level. Our team is creative, motivated, and growing very quickly, and we’re looking for someone who’s ready to jump into our fast-paced environment.
Responsibilities
Support and execute demand generation campaigns leveraging multiple channels to ensure cohesive messaging
Coordinate necessary campaign activities by working with creative team, product marketing, sales, and external contractors
Develop engaging prospect-facing email/social media copy
Design, launch, test, and optimize email campaigns
Create and maintain marketing documentation
Assist with planning and execution of trade shows and events
Support with measurement, analysis, and reporting performance of campaigns
Keep a pulse on the market, industry trends, and competitive landscape to help strategize and implement campaign plans
Create and manage marketing projects within Monday.com, our project management tool
Other duties as assigned
Qualifications
Qualifications
1-3 years of relevant marketing experience
Solid analytical/critical thinking skills - uses data to drive strategy and to focus activities.
Must have strong organizational and project management skills, as well as attention to detail
Excellent written and verbal communication skills, including copywriting and proofreading
Ability to maintain collaborative mindset in a remote environment
Ability to effectively manage deadlines and deliverables
Understanding of traditional and digital marketing methods and tools
Enthusiasm for learning new programs, platforms, and technologies
Self-starter who is comfortable taking initiative and making data-driven decisions
Bonus
Hands-on experience using Pardot for email and marketing automation
Experience using Monday,com, Asana, or other project management tools
Experience using Salesforce
Marketing experience in B2B SaaS industry
Experience using webinar tools (i.e., Zoom Webinar, GoToWebinar)
Additional Information
All your information will be kept confidential according to EEO guidelines.