Measured Analytics and Insurance is a high-growth Insurtech based in Salt Lake City, Utah. At Measured, we passionately believe in the power of data to drive better outcomes for our customers. We are building smarter cyber insurance products designed for the future of digital risk powered by artificial intelligence and machine learning.

About you:

• You can lead on strategic and tactical initiatives
• You are hungry, inquisitive, proactive, energetic, and driven
• You have a growth mindset and are committed to delivering results
• You thrive in a fast-paced, collaborative environment
• You are a proactive problem-solver with creative solutions
•  You want to be part of an industry-leading organization in an emerging market

What we are looking for:

As a product marketing manager, you are responsible for making your products “fly-off the shelf.” This role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing product launches.

You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

You will collaborate with our marketing team to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking performance, and have the data to prove what’s working and what isn’t.

In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

Job responsibilities

• ·  Market intelligence—be the expert on our buyers, who they are, how they buy and their key buying criteria.

  ·  Understand the competitive landscape—be an expert on our competition and how they are positioned.

  ·  Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.

  ·  Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.

  · Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.

  ·  Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.

  ·  Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.

  ·  Act as the primary thought leader for the products you support externally, including speaking engagements and written works.

  ·  Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

Desired Skills and Experience

• Marketing Strategy expertise. Distinctive track record of developing marketing strategy and influencing decisions w/insights and data-backed recommendations. Strong background in consumer insights development and demonstrated ability to match business needs with consumer insights to deliver marketing campaigns. 
• Analytical and data driven. Demonstrates ability to identify, analyze, and craft data into a compelling narrative to inform recommendations. Able to tell the business story in the content of the full-funnel marketing performance, working with other teams when needed to gather and assess data.
• Program Expertise. Lead end-to-end initiatives, working with multiple partner teams to gather input and formulate strategy, influence senior decision makers, take action, and drive measurable results.
• Customer centric. Deeply empathizes and understands customer needs and solutions, including understanding how our products and those of competitors are positioned. Track record for developing audience-minded content that drives desired outcomes via modern mediums.
•  Knowledge of multiple functional areas, such as marketing, product management, UI/UX, sales, training, client research, client support and finance.
•  Ability to influence multiple stakeholders without direct authority, exercising cross-functional support.
• Track record of delivering on time and measuring success during the product life cycle.
• Familiarity with current and emerging product marketing strategies and tactics.
• Leadership experience developing strategic plans.

Qualifications

• 10+ years of experience in marketing – Insurance industry experience preferred.  Fintech, Cloud, or security experience Required.
• Extensive B2B Experience
• BS/BA degree in Marketing, Communications, or Business.
• Exceptional leadership skills; thrives working in a highly matrixed organization.
• Excellent written and verbal communication, w/close attention paid to detail.
• Experience using Photoshop and/or Adobe Creative Cloud.

• Significant career advancement opportunities in a fast-growing company.
• The chance to have direct input on shaping company strategy and direction
• Autonomy while being supported by skilled teammates
• Competitive salary and equity grants
• Ability to work remotely