Content Marketing Manager
- Full-time
Company Description
Measured Analytics and Insurance is a high-growth Insurtech based in Salt Lake City, Utah. We're building smarter cyber insurance products designed specifically for the future of digital risk powered by artificial intelligence and machine learning.
Job Description
About you:
You can lead on strategic and tactical initiatives
You are hungry, inquisitive, proactive, energetic, and driven
You have a growth mindset and are committed to delivering results
You thrive in a fast-paced, collaborative environment
Why We Are Hiring:
Measured is hiring a Content Marketing Manager to join the Marketing team to support scaling content needs across demand generation and thought leadership initiatives designed to create awareness and brand visibility for Measured Analytics and Insurance.
Qualifications
What You Will Do:
Serve as an exemplary writer, consistent with Measured’s company’s tone and mission. You write immaculate, concise, well-polished copies.
Partner with Insurance team to calibrate product-based and use case-based initiatives with relevant messaging and tone.
Produce high-quality articles, blogs, email marketing messages, case studies, webinar presentation content, surveys, reports, and web copy. Your copy will directly support demand generation, Insurance brokers, and thought leadership initiatives.
Edit content produced by your team, including conceptualizing the projects upfront, overseeing development and copy-editing before publishing, including white papers and third-party writing projects (with external organizations)
Interact with content specialists, PR agencies, graphic designers, product teams, and internal team members to create and review all content and ensure consistent messaging
Maintain and update content where relevant (web site, social media, blogs, other)
Continuously measure and improve content performance; create reports leveraging HubSpot, Google Analytics, and social media analytics tools
Build and maintain thought leadership and demand generation editorial calendar and written guidelines
Stay up-to-date with the latest industry trends and customer challenges to build a more effective editorial calendar
Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate Measured product’s core benefits consistently and adequately
Continue to adopt better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data analytics
Who You Are
You have 2-4 years of successful experience with a B2B cybersecurity or cyber insurance software company. It is a stringent requirement to have written cybersecurity content with at least one prior employer.
You love tinkering with new strategies and new channels to distribute and further amplify content.
Ability to create content from data and other unstructured sources
Strategic vision, strong planning, and organizational skills
Exceptionally strong verbal and written communication skills
Professional business acumen, self-starter, and results-driven personality
Able to deliver and receive transparent feedback
Excellent team management and prioritizing abilities
Proven track record achieving measurable objectives with content initiatives
Experience with the following tools: HubSpot, CRMs (like Drupal or WordPress), Google Docs, Adobe Creative Cloud a plus
We're a lean team, so your impact will be felt immediately. If this all sounds like a good fit for you, why not join us?
Additional Information
You’ll love working at Measured because
We value balance. We are committed to providing an environment in which you can balance great work with a great life. You’ll have a generous PTO structure and holidays covered.
We’re not just employees. We’re people. We offer 401(k) match, insurance coverage (health, vision, and dental).
We’ll invest in your career. Our company’s growing quickly, and we’ll give you the opportunity to do the same. You’ll have access to a number of professional development opportunities so that you can keep up with the company’s evolving needs.
We offer competitive compensation packages. We deeply value the talent our team brings to the table and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.
And so much more…