(Senior) CRM Manager (m/w/x)

  • Full-time
  • Department: Marketing

Company Description

McMakler is a full-service real estate company, active in Germany and Austria. We are the fastest growing hybrid broker with the highest brand awareness in Germany. At McMakler, we break down outdated structures and combine tradition with innovation to establish the real estate market in the age of digitalization and enhance it sustainably in terms of quality and efficiency. Through our all-in-one real estate broker service, we combine state-of-the-art technologies with the individual service of the classic broker. Our 300 employees headquartered in the heart of Berlin work hand in hand with 400 own real estate agents at over 20 locations who bring in a vast amount of local expertise.

Job Description

As Salesforce Marketing Cloud Manager, you will be leveraging and improving our SalesForce Marketing Cloud solutions to support business requirements and technical innovations on the email communication channel. This role has a primary focus on email creations and campaign automations. We are looking for someone who will:

  • Create best in class emails and landing pages further building on the customer journey.

  • Collaborate with internal teams to provide solutions for a better customer experience.

  • Work with CRM projects, such as, subscription management, campaign personalization, and large scale A/B testing.

  • Build and execute complex automated marketing journeys with Salesforce Marketing Cloud.

  • Document projects, and with internal stakeholders.

  • Collaborate with data science and data engineers to ensure insightful tracking concepts.

  • Use SQL to build segments for improved funnel experience of our users. 

Qualifications

Our ideal candidate will be enthusiastic, innovative, and good at getting things done. This is a role with the opportunity to grow with the company, and where you can leave long lasting fingerprints based on your existing knowledge, from day one. 

  • Min. 4 years of CRM experience and preferably 2 years focussed on Marketing Cloud.

  • Salesforce Marketing Cloud Developer certificate is a plus.

  • Master SQL and robust understanding of Marketing Cloud’s contact data model.

  • Strong front-end development skills, to build emails and Cloud Pages utilising HTML, CSS, JavaScript and AMPScript.

  • Experience in implementing automated solutions utilising Marketing Cloud Server-Side Java Script (SSJS) is a big plus.

  • Working with APIs – SOAP and REST based APIs is another plus.

  • Fluency in English is a must. German fluency is a nice-to-have.

  • Ability to work effectively with non-technical personnel.

Additional Information

  • You will become part of a highly motivated and international team.

  • You gain the unique opportunity to experience and shape the setup of one of the fastest growing companies in Germany.

  • You will work with the latest technologies and have influence over technological decisions.

  • You can grow with a high degree of freedom.

  • You will work at a modern office in the heart of Berlin.

We are  looking forward to your application including your earliest possible start date and your salary expectations.

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