The Perma Pure Group is committed to enabling the world to breathe easier and be healthier by providing moisture control, air and gas delivery and measurement solutions for medical, scientific research and environmental monitoring applications.  Comprised of Perma Pure LLC and Maxtec, the company is driven by our core values that include being passionate about achieving more effective results, providing customer satisfaction in a culture focused on continuous improvement and a dedication to a diversified, equitable and inclusive environment.

The Global Director of Marketing & Communication will be responsible for developing and building a cohesive marketing strategy and plan for Perma Pure Group, LLC which incorporates upstream, downstream marketing, brand strategy, along with management of internal communication team. The Director will play a critical leadership role, reporting directly to Chief Commercial Officer, collaborating with Product Management, Product Development, Customer Service & Commercial team.

Essential Job Functions:

• Developing brand strategy roadmap and implementation.
• Partner with product management for upstream marketing strategy.
• Develop and execute downstream marketing strategy.
• Collaborate and engage with agencies to support web refresh and expanded ecommerce enablement.
• Lead and build-out a marketing team required to support strategic marketing roadmap.
• Work closely with key opinion leaders (KOLs) and subject matter experts to build messaging content from conception to promotion.
• Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies.
• Analyze sales numbers in comparison to the marketing budget to find the profit margin and which campaigns were most effective.
• Work with sales to develop successful strategies and campaigns that attract new customers and keep current clients.
• Create and maintain a successful brand and image that attracts customers to the product or service.
• Develop marketing strategies for new products or services that comply with current company standards.
• Drives and supports internal communications for Perma Pure Group.

• 7-10 years’ experience in a strategic marketing role, ideally within the medical industry. 
• 7-10 years’ experience managing or conducting market research, including customer interviews. 
• Excellent verbal and written communication skills. 
• Proficient in software packages for database, word processing, and spreadsheet; (Microsoft office) 
• A strong background in medical devices with an understanding of B2B and B2C sales processes preferred.  
• Ability to travel 10-30%

Educational Competence, Training and Knowledge:

• Bachelor's Degree, or equivalent work experience 
• Good verbal and written communication skills 

All your information will be kept confidential according to EEO guidelines.