CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 
The Manager, Toy Marketing – Innovation will lead the toy line development for new brands within the innovation pipeline, owning product and packaging strategy, business planning, asset creation, and commercialization milestones from concept through launch readiness.

This leader will operate at the intersection of creativity and business rigor — shaping breakthrough concepts, guiding cross-functional execution, and ensuring new brands are positioned for scalable, long-term growth. The ideal candidate is a strategic brand builder with strong people leadership skills, experience managing innovation pipelines, and a passion for bringing new ideas to market.

What Your Impact Will Be: 

• Lead development of 4+ new brands, overseeing pricing architecture, product development, packaging strategy, and asset creation.
• Own key business inputs including P&L development, pricing strategy, and milestone planning to ensure concepts are financially viable and scalable.
• Partner cross-functionally with Design, Packaging, Development, Insights, Finance, and Commercial Regions to bring new concepts to market on time and on budget.
• Lead consumer insights work to inform play patterns whitespace and appeal.
• Ensure new brands are grounded in clear consumer positioning and aligned to portfolio growth priorities.
• Direct analysis of early-stage concept, guiding evaluation of strategic fit, consumer appeal, and commercial potential.
• Synthesize insights and business inputs into clear recommendations to support go/no-go decisions.

What We’re Looking For:

• 6+ years of experience (4+ with MBA) in brand management and product development.
• Expertise in the product development process and cross-functional workflows.
• Demonstrated experience managing complex projects and balancing multiple priorities simultaneously.
• Strong business acumen, including experience developing P&Ls and commercialization plans.
• Proven ability to lead through ambiguity and drive decisions in fast-paced environments.
• Experience onboarding and developing talent.
• Strong presentation skills and ability to influence cross-functional and senior stakeholders.
• Passion for innovation, toys, and building new brands.
• Strong PowerPoint and Excel skills, proficiency in Outlook and Word.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy