We are innovative data and analytics professionals who accelerate the data agenda of our clients. We make data come to life in marketing automation, algorithms, insights, and visualizations. We are a lean, fast partner alternative to other professional service consulting firms.

We are looking for a Marketing Automation Specialist to join our growing team. You will have a solid foundation in email marketing, campaign operations and execution.  You understand that once you hit Send or Deploy, there’s no taking it back! You are geared toward process improvement and continuously strive to adapt it to the specific circumstances.  Your attention to detail is second-to-none and you have the ability to see the big picture while diving deep into the weeds. Your creativity and curiosity is showcased in your ability to think differently and you have an innate knack for being innovative. You consistently think pro-actively and go the extra mile to exceed expectations. No short-cuts here, only quality.

As a Marketing Automation Specialist, you are responsible for the creation of email templates, configuration, testing, deployment and reporting of email campaigns on behalf of our Canadian and US clients. This includes building and executing flawless email marketing campaigns, including one-time blasts, recurring, trigger-based, and dynamic-content driven emails.

• You will actively participate in marketing automation status calls with clients and agencies
• You will document campaign requests by understanding client business needs and translating them into requirements
• You will code HTML emails and configure dynamic content and personalization elements within emails
• You will support campaign operations while also supporting list generation, QA of emails and websites
• Set up and execute campaigns tool, including:
  • List pulls/list generation/data list uploads
  • Configuring targeting/segmentation rules
  • Configuring personalization and dynamic content elements
  • Updating HTML/CSS
  • Configuring link tracking and email report tags
  • Configuring seed lists, test email sends
  • Taking accountability for end-to-end processes of client/campaign requests
• Support GDPR/CASL/CAN-SPAM compliance and handling of Personal Identifiable Information (PII)
• Keep abreast of the latest trends and developments in marketing automation and email deployment systems, including Salesforce Marketing Cloud, Braze and/or Eloqua
• Take accountability for campaign performance reporting
• Champion continuous processes development and improvement intended to optimize operational efficiency, without sacrificing quality or creativity
• Promote adoption and adherence to new processes
• Actively make recommendations on tools and methodology for developing processes

• 3+ years’ hands on, in tool experience with marketing automation platforms (preferably Salesforce Marketing Cloud, Braze, Pardot and Eloqua); working with custom triggers, A/B testing, segmentation, dynamic content and personalization strategies
• Deep understanding and ability to build customer journeys, nurture and drip campaigns as well as one-off, triggered, ad hoc email blasts
• Understand and configure lead capture forms on landing pages (i.e. have knowledge of how URL parameters and cookies work)
• Intimately understand the design of automated email campaigns
• Ability to manage multiple client deliverables concurrently and to shift priorities and timelines as needed
• Strong business, high detail-orientation and solid logical acumen
• Excellent verbal and written communication skills appropriately applied to all levels of seniority
• Understanding of HTML, CSS, .AMPscript and JavaScript
• Advanced knowledge in SQL and Excel
• Nice to have: Knowledge on Mobile communications (Push/SMS)
   

• Hybrid work location (remote and/or office option available)
• Fully employer paid health and dental benefits
• A criminal and background check will be required
• Company fully paid health and dental benefits
• Group RSP contributions by Company