Markeeters.com is a freelance talent marketplace for Digital and SaaS marketers. Our mission is rooted in our belief that talent knows no boundaries, and everyone should have equal access to deserving opportunities worldwide. We fulfill this by meticulously selecting and onboarding the most exceptional remote marketers in India, placing them with our global clients on either full-time or freelance basis. Our ultimate objective is to create high-performance teams that cater to our customers' needs while simultaneously decentralizing work opportunities on a global scale. In doing so, we actively contribute to shaping the future of work.

Job Description:

Are you a dynamic and results-oriented individual with a passion for digital marketing and a talent for optimizing pay-per-click (PPC) campaigns? If so, we have a thrilling opportunity for you as a pay-per-click expert in the realm of digital marketing!

As a pay-per-click expert, you will be a pivotal part of our digital marketing team, focusing on crafting and executing effective PPC strategies for our clients. Your expertise in analyzing data and optimizing PPC campaigns will play a crucial role in driving our client's online presence and conversions.

Responsibilities:

1. PPC Campaign Management: Plan, implement, and optimize PPC campaigns across various platforms such as Google Ads, Facebook Ads, and other relevant channels. Monitor campaign performance, conduct A/B testing, and refine strategies to maximize ROI.

2. Keyword Research: Conduct comprehensive keyword research to identify high-performing keywords relevant to our clients' businesses. Utilize your insights to target the right audience and improve ad visibility.

3. Ad Copywriting: Craft compelling and relevant ad copies that resonate with the target audience. Your creativity and understanding of customer psychology will be instrumental in driving click-through rates and conversions.

4. Budget Management: Manage advertising budgets effectively to ensure optimal allocation of resources. Monitor spending, adjust bids, and strategize budget distribution based on campaign performance.

5. Performance Analysis: Analyze PPC campaign data using tools like Google Analytics and other relevant platforms. Interpret data, identify trends, and provide actionable insights to enhance campaign performance and achieve client objectives.

6. Client Communication: Regularly communicate with clients, providing updates on campaign performance, insights, and recommendations. Collaborate closely with clients to understand their goals and align PPC strategies with their business objectives.

7. Stay Updated: Stay abreast of industry trends, search engine algorithms, and emerging technologies. Apply your knowledge to keep our strategies current and effective in the ever-changing digital landscape.

1. Proven Experience: Demonstrable experience managing successful PPC campaigns across various platforms.
2. Analytical Skills: Strong analytical mindset with the ability to interpret complex data and derive actionable insights.
3. Ad Platforms: Proficiency in platforms such as Google Ads, Facebook Ads Manager, and other PPC advertising tools.
4. Communication: Excellent written and verbal communication skills for client interactions and reporting.
5. Certifications: Google Ads Certification or other relevant certifications will be a plus.
Results-Driven: A track record of achieving and exceeding performance targets for PPC campaigns.
6. Adaptability: Ability to adapt strategies based on market trends, client requirements, and platform updates.
7. Degree: Bachelor's degree in marketing, business, or a related field is preferred.

We are committed to providing equal employment opportunities and a diverse, inclusive work environment. We encourage applications from candidates of all backgrounds and experiences. If you have a passion for PPC and digital marketing, we want to hear from you. Apply now and embark on a rewarding career journey with us!