Field Marketing Manager
- 3401 North Thanksgiving Way, Lehi, UT 84043, USA
MX is on a mission to improve the financial lives of individuals everywhere. We believe each of us has a moral imperative to use our time and talents to change the world for the better. For this reason, we are creating innovative software and partnering with financial institutions and digital banking providers to bring financial freedom to the lives of individuals, families, and communities. We are a financially strong company with plenty of financing and are cash-flow positive.
The Field Marketing Manager works closely with Sales, Partnerships and Marketing to manage corporate and field marketing events that increase sales pipeline and ultimately lead to acquiring new customers and cross-selling/up-selling opportunities.
You will get to...
Plan and execute 10+ corporate events and trade shows per year
Plan and execute 5 field marketing regional events per quarter
Work with MX partnership team to provide support for MX partner events
Serve as fintech industry expert by developing an understanding of common challenges and business concerns
Manage key vendor relationships including event management and promotional items
Collaborate with Marketing, Sales, and the MX Executive Team to drive successful event strategy, planning and execution, and follow up.
Track event marketing KPIs by identifying, tracking, and analyzing key marketing KPIs including marketing attribution to pipeline, revenue, and time to close
Evaluate events and incorporate improvement in future planning.
Recruit executives and our target audience to attend regional events
Willingness to travel up to 25% of the time
You will do it using your...
Bachelor’s degree in a related field or equivalent experience
Proven track record developing and executing marketing events
Data-driven approach to metrics and results
3-5 years of marketing management or related experience
Salesforce, Domo, and Hubspot experience. Marketo or similar a plus!
Excellent communication skills and ability to exercise judgement within defined procedures and practices
You will do it by…
Helping identify, investigate and validate potential pre-pipe and upsell opportunities
Mapping out content strategy to address specific challenges and business concerns
Partnering with MX leadership, 3rd party resources, and sales to establish solid relationships with potential targets
Proactively engage with sales and partnerships on a regular basis to plan in-territory marketing campaigns to penetrate and expand business with enterprise and channel accounts
Track and analyze the effectiveness of field marketing programs and prioritize resources based on opportunity and pipeline data
Partner with Sales and Marketing Operations to manage lead flow
You will love it because...
You enjoy working in a fast-paced, agile and iterative environment
Amazing 'work hard, play hard' culture
Beautiful office space
Catered lunches and unlimited peanut butter M&M's
Health, dental and vision benefits
...Oh and unlimited vacation
You will do things like...
Design field events to promote solid brand awareness and pipeline movement opportunities
Iterate on marketing content to create tailored material for current and potential prospects
Travel 25% of the time to various locations to manage field events and trade show efforts
All your information will be kept confidential according to EEO guidelines. MX is an equal opportunity employer. We particularly welcome applications from veterans and military spouses.