Director of Demand Generation

  • 3401 North Thanksgiving Way, Lehi, UT 84043, USA
  • Full-time

Company Description

MX is on a mission to improve the financial lives of individuals everywhere. We believe each of us has a moral imperative to use our time and talents to change the world for the better. For this reason, we are creating innovative software and partnering with financial institutions and digital banking providers to bring financial freedom to the lives of individuals, families, and communities. We are a financially strong company with plenty of financing and are cash-flow positive.

We are looking for a Director of Demand Generation to work closely with Marketing, Product, Creative and Sales to create multichannel campaigns that increase pipeline and ultimately lead to acquiring new customers and cross-selling/up-selling opportunities.

Job Description

What you’ll do:

  • Build a world-class demand gen machine focused on creating MQL’s and pipeline that outpace growth targets

  • Design and scale high impact account based marketing programs focused on driving engagement with our most important potential customers

  • Fill and optimize the marketing funnel with a data-driven approach to convert at each stage

  • Build a high volume of integrated marketing campaigns across all marketing channels.

  • Forecast, measure, analyze and report on the impact of demand creation activities on pipeline and revenue

  • Build strong relationships across marketing, sales, enablement, and client success to provide clear communication and visibility into marketing impact and improvements.

How you’ll do it:

  • Maniacal focus on pipeline generation and the metrics that are moving the needle

  • Understanding our customers deeply and aligning messaging and solutions to their needs

  • Working cross functionally to execute agreed upon campaigns and never getting blocked

  • Being a strong leader, mentor, team player and a focus on helping others succeed

  • Manage the demand generation budget with detailed focus on the ROI of each campaign and pushing the status quo to run smarter marketing programs at scale.

Qualifications

What you’ll need to be successful:

  • 8+ years previous experience in fast paced B2B marketing role

  • Proven leader and mentor

  • Ability to manage a high volume campaigns and programs while optimizing ROI

  • Self motivated and extremely driven to move fast and make an impact

  • Create and analytical with a high bar for quality

  • Talented communicator (written and verbal)

  • Ability to identify data-driven opportunities to generate, accelerate, and close pipeline.

  • Very detail oriented and deeply organized.

  • Degree in Marketing or equivalent

  • Experience marketing to financial services executives (Banking and Credit Unions)

  • Excellent writing background for content development and strategy, emails and invites, and proof-reading and editing marketing collateral.

  • Knowledge of Hubspot, Salesforce, Wordpress, Marketo, 6sense, and other marketing tools.

  • Bachelor’s degree completed

Why you will thrive at MX:

  • You will think like an owner (having a “founder’s mindset”)

  • You will collaborate well with members of the Sales/Partnerships, Marketing and Operations team

  • You will bring your passion every day

  • You will be resourceful and creative

  • You will communication with honesty, candor, and respect

Why you will love it:

  • You will have the opportunity to work in a successful, fast moving, mission-driven company

  • This is an incredibly impactful role in the organization

  • You will have autonomy and growth opportunities

  • You will collaborate with other creative and enthusiastic team members

  • You will be rewarded and recognized for your high-caliber work

  • MX has a fun office environment, competitive benefits and many perks including free meals and unlimited PTO

Additional Information

All your information will be kept confidential according to EEO guidelines. MX is an equal opportunity employer. We particularly welcome applications from veterans and military spouses.

Videos To Watch