Social Media and Branded Content Senior Specialist (Automotive Sector)
- Full-time
- Workplace Type: Customer Site
- Compensation: EUR 32000 - EUR 38000 - yearly
Company Description
MSX International Group is the leading global provider of outsourced business solutions for the automotive industry making business in more than 80 countries. MSXI’s deep industry expertise combined with advanced data analytics and custom software solutions improve the performance of automotive dealership networks by increasing revenue, reducing cost, and enhancing customer satisfaction.
Job Description
As a "Social Media and Branded Content Senior Specialist", you will ensure the proper execution, strategic consistency, and quality of all digital media activities, social media content, and influencer initiatives. You will guarantee alignment with brand objectives, budget, and creative guidelines.
Your main responsibilities:
Strategic Management of LinkedIn Content:
- Define the annual and monthly communication plan for LinkedIn, aligned with business and reputation objectives.
- Create content (copy, visual proposals, storytelling) tailored to different profiles within the organization.
- Coordinate with relevant stakeholders to validate messaging, tone, and approach.
- Manage the editorial calendar, schedule publications, and monitor performance.
- Analyze results, extract insights, and continuously optimize the content strategy.
Briefing Creation for Social Media and Car Reviewers Content:
- Develop briefings defining objectives, key messages, tone, formats, and deliverables.
- Evaluate creator profiles: analyze brand affinity, content quality, metrics, and digital reputation.
- Review and approve influencer campaign budgets.
- Approve or request adjustments to the proposed content.
Coordination of Vehicle Loans for Influencers:
- Ensure influencers receive vehicles on time and as agreed.
- Maintain an up-to-date record of associated commitments.
Branded Content & Brand Image:
- Ensure consistency in campaign look & feel across all touchpoints.
- Oversee tone of voice and messaging to ensure brand alignment.
- Validate content from external partners (e.g., publishers) to guarantee quality and coherence.
Validation of Digital Asset Adaptation:
- Ensure all creative adaptations meet brand guidelines and specifications.
- Guarantee visual and technical accuracy across formats and digital assets.
Qualifications
What we’re looking for:
Soft Skills:
- Excellent written and verbal communication skills
- Strong stakeholder management and coordination abilities
- Negotiation and influencing skills
- High level of organization and prioritization
- Attention to detail and quality orientation
- Strategic thinking and business mindset
- Analytical mindset and data-driven decision making
- Team collaboration in cross-functional environments
- Proactive attitude and innovation mindset
- Adaptability in dynamic environments
- Problem-solving skills and results-oriented approach
- Ability to manage multiple projects under tight deadlines
Education:
- Bachelor’s Degree in Marketing, Advertising, Communication, Journalism, or related fields
- Postgraduate degree (preferred): Digital Marketing, Social Media, or Corporate Communication
Microsoft Tools:
- Excel (Advanced): KPI analysis, budget management, pivot tables
- PowerPoint (Advanced): Strategic presentations and executive reporting
- Teams / Outlook: Daily coordination with stakeholders
Other Tools:
- Social Media Management: Hootsuite, Sprout Social, Buffer, Monday
- Influencer Marketing: HypeAuditor, Kolsquare, Modash
- Analytics: Google Analytics (GA4), Looker Studio, LinkedIn/Meta dashboards
- Design: Canva (user level) + basic Adobe knowledge (Photoshop/Illustrator)
Languages & Experience:
- English: B2–C1 (advanced, written and spoken)
- Experience: 3–5 years in similar roles
What we offer:
- Permanent full-time contract (40 hours/week)
- Hybrid work: with up to 4 days of remote work 🏠
- Ticket restaurante: about 11 euro per meal
- 23 vacation days + 3 extra company days (26 total) 🌴
- Multicultural work environment 🌍
- Training and development opportunities 📚
Additional Information
With over 5,000 employees based in more than 80 countries across the globe, our teams provide industry leading expertise that spans:
Consumer Engagement
Parts, Accessories & Service Performance
Actionable Insights
Repair Optimization & Compliance
Learning Solutions
Distribution & Sales Performance
Our proven track record means that we now partner with almost every car manufacturer on the market.
The MSX Purpose
To empower Movers and Makers to thrive in our ever-changing world
The MSX Mission
To harness our expertise in mobility, the creativity of our global teams, and the power of technology, to craft tailored, sustainable and innovative solutions.
The MSX Vision
To be the clients’ first choice, recognized for our operational excellence and commitment to driving change and innovation in the mobility industry.
MSX is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, neurodiversity or other personal characteristics and backgrounds, age, sexual orientation, gender reassignment, religion or belief, or marital and parental status. As users of the Disability Confident scheme, we interview all disabled applicants who meet the minimum criteria for the vacancy.
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