At MSX International, we’ve been partnering with le    ading automotive companies for over 25 years, helping them enhance their retail strategies and streamline operations. Our expertise in areas like dealer performance, repair optimization, and consumer engagement positions us as a trusted partner in the evolving mobility industry.

https://www.msxi.com/en/

The Instructional Designer will be responsible for designing, developing, and delivering high‑impact learning experiences that improve performance, drive capability building, and align with organizational goals. The role includes conducting needs analysis, creating curriculum frameworks, developing learning assets, and integrating technology and analytics to measure learning effectiveness.

The ideal candidate blends instructional design expertise, creativity, learning science, digital learning tools, and AI-driven content development.

 Key Responsibilities:

1. Learning Strategy & Needs Assessment

• Conduct Learning Needs Analysis (LNA) to identify skill gaps and capability requirements.
• Collaborate with stakeholders to understand business priorities and design targeted learning experiences.
• Build competency frameworks, role-based journeys, and capability-building roadmaps.
• Recommend strategic learning interventions aligned with organizational objectives.

2. Instructional Design & Content Development

• Use ID models such as ADDIE, SAM, and Agile learning design to develop end-to-end training solutions.
• Develop:
  • Storyboards
  • Participant guides
  • Facilitator guides
  • Microlearning modules
  • Scenario-based modules
  • Gamified learning interventions
• Create assessments, quizzes, case studies, role plays, and simulations.
• Ensure content follows adult learning principles, cognitive learning theories, and accessibility guidelines.

3. Digital Learning & Technology Integration

• Design and publish digital learning courses on Learning Management Systems (LMS).
• Use SCORM & xAPI standards for content compatibility and tracking.
• Apply learning analytics to evaluate performance, content engagement, and behavior change.
• Optimize content for mobile learning, blended learning, and digital-first consumption.

4. Learning Delivery & Facilitation Support

• Support the delivery of Instructor-Led Training (ILT) and Virtual ILT (VILT) sessions.
• Provide facilitators with scripts, guides, and session materials.
• Ensure training delivery aligns with design intent and engages diverse learner groups.

5. Learning Analytics & Evaluation

• Develop evaluation frameworks based on Kirkpatrick, Phillips ROI Model, and xAPI data.
• Track and measure:
  • Learning completion rates
  • Learner engagement
  • Knowledge retention
  • Behavioral impact
  • ROI and business impact
• Provide data-driven insights to refine content and improve learning effectiveness.

6. AI & Automation in Learning

• Use Generative AI tools to accelerate content creation.
• Apply prompt engineering to develop scripts, examples, scenarios, and assessment items.
• Implement AI-assisted video creation, text-to-speech, and workflow automation.
• Enhance learning effectiveness through adaptive pathways and personalized learning recommendations.

Bachelor’s/Master’s degree in Instructional Design

Tools & Technologies

Authoring Tools

• Articulate Storyline 360
• Articulate Rise 360
• Adobe Captivate
• Easygenerator

Video & Multimedia Tools

• Camtasia (screen recording + editing)
• Vyond (animated videos)
• Motion graphics tools
• Instructional video scripting & editing

Design & Creative Tools

• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign
• Adobe Premiere Pro
• After Effects

• 3–8 years of experience in instructional design or Strong understanding of adult learning theory, learning science, and digital learning methodologies.
• Proficiency in ID models, digital tools, and multimedia production.

MSX International has been a trusted partner to leading automotive OEMs and mobility companies worldwide, providing strategic support to transform retail operations. With a strong foundation built on Dealer Performance Improvement, Repair Optimization, and Consumer Engagement, we empower businesses by integrating people, processes, and technology to drive measurable success. As the mobility industry undergoes rapid transformation, MSX International stands as a catalyst for innovation, equipping clients with cutting-edge tools and deep industry expertise to navigate evolving market dynamics. MSX International remains the go-to partner for leading automotive OEMs, offering innovative, research-driven strategies to elevate retail operations and accelerate business growth.