At Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.

MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.

We achieve all of this through our Common Purpose - to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.

We are seeking a results-driven Manager, Fund Development & Digital Fundraising to join our dynamic team. This role is crucial in leveraging data analytics to drive our 50|50 raffle program towards a $5 million plus revenue target. You will lead the strategy, execution, and evaluation of digital and in-venue fundraising initiatives, working closely with internal teams, corporate partners, and the MLSE Foundation Board to ensure program success.

Fundraising Strategy:

• Develop and implement a data-driven strategy for the 50|50 raffle program to achieve the $5 million plus revenue target.
• Design and manage digital and in-venue fundraising initiatives, utilizing analytics to acquire, renew, and retain raffle purchasers.           

 Program Management:

• Create and execute targeted communications for the 50|50 Winners Circle, enhancing engagement through data insights.
• Develop and implement creative strategies to optimize jackpot sizes and drive overall program success.
• Management of 50|50 program and staff.

Digital Campaigns:

• Oversee and optimize digital ad campaigns across multiple platforms (Search, Paid Social, SMS, team apps) using data analytics.
• Monitor and analyze campaign performance metrics (CPC, ROAS, CPA), and adjust strategies based on performance data.

Performance Tracking:

• Continuously monitor jackpot performance, utilizing data trends to refine strategies and drive growth.
• Stay informed on digital marketing trends and leverage insights to recommend and implement growth strategies for the 50|50 program.
• Develop and analyze new acquisition programs, forecasting volume, costs, and revenue targets based on data.

Collaboration and Reporting:

• Work closely with the Global Partnership team and corporate partners, providing data-driven insights and performance updates.
• Prepare and present detailed reports on program performance to the MLSE Foundation Board and internal teams.

Marketing Integration:

• Collaborate on the development of creative assets and copy.
• Expertise in data analysis and visualization software including Excel & Power BI with demonstrated ability to build complex data visualizations and dashboards. Experience with Shopify is an asset.
• For the 50|50 program, ensuring alignment with data-driven marketing strategies.
• Optimize offline marketing initiatives to enhance online engagement and revenue generation.

Note: Before reviewing the qualifications listed below, we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience. We invite you to please share this with us in the "Message to the Hiring Manager" section of our online application.

• Experience: You have a background in fund development, digital fundraising, or related areas, with a proven ability to translate data into actionable strategies.
• Data Analytics: You excel in analyzing data to drive decision-making and improve fundraising outcomes.
• Relationship Building: You are skilled at building and maintaining stakeholder relationships and aligning your work with relevant policies and legislation.
• Communication Skills: You are an effective communicator, proficient in presenting data and insights to diverse teams and stakeholders.
• Collaboration: You thrive in a collaborative environment, ready to lead and contribute to various projects with a focus on data-driven results.
• Organization: You are highly organized, proactive in problem-solving, and proficient with tools like Microsoft Office and data analysis software.
• Community Focus: You are committed to equity, diversity, and inclusion and understand the communities we serve.

Extra Things That Can Support Your Application:

• Experience in corporate or charitable sector fundraising with a focus on data analytics.
• Knowledge of marketing principles and social values.
• Post-secondary education in Events, Fundraising, Sports Management, Data Analytics, or a related field.
• Membership with the Association of Fundraising Professionals.
• Proficiency in a second language.

Apply by: December 12th, 2024

Experience the thrill of the Sports & Entertainment industry in a flexible (hybrid) work environment that supports employee wellbeing.

As a part of our recruitment process AI may be utilized to: screen applications, assess qualifications, and enhance candidate selection. We remain committed to ensuring a fair and equitable hiring experience for all candidates.

We thank all applicants for their interest, however, only those selected for an interview will be contacted. 

At MLSE, we are committed to building an equitable, diverse and inclusive organization.

We are an equal opportunity employer and we do not discriminate on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email [email protected]. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.