At Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.

MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.

We achieve all of this through our Common Purpose - to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.

Reporting to the Director, Partnerships of Music & Live Events, you will focus on the development and sales of music partnerships (sponsorship) for Live Nation Canada, for which MLSE is the national sponsorship agency. We are looking for a client-centric sales leader with a passion for building and delivering outstanding brand campaigns on a national scale and/or at specific music festivals.

• Lead our portfolio of integrated partnership development; build strong and trusted business relationships with senior clients through regular and pro-active contact, continually seeking to secure and renew brand partnerships for Live Nation.
• Analyze and mine open national and regional categories to ensure new business pipeline for partnerships is strong.
• Optimize sales approach to ensure sell-through of assets across the Live Nation Canada portfolio.
• Manage new business pipeline by developing leads and securing meetings with prospective clients to achieve revenue targets.
• Liaise with Live Nation’s co-promotional partners to provide sales support to a full suite of properties and venues.
• Work in collaboration with strategy lead to develop customized, integrated and innovative partnership proposals that demonstrate insight and knowledge of client’s businesses and the world of music.
• Create any materials or decks required to pitch and present prospective clients.
• Lead presentations and negotiate packages to potential partners.
• Initiate and maintain regular contact with clients and/or client’s agency, developing strong professional relationships.
• Provide thought leadership to partners during the ideation phase and throughout delivery; set a higher standard of creativity and strategic delivery.
• Develop a deep and thorough understanding of the partners' business and competitive environment in order to continually deliver against business objectives for both the partner and Live Nation.
• Proactively identify and handle critical issues; demonstrate resilience and adapt to evolving plans and strategies; where conflicting issues on partnerships arise, able to find solutions along with the internal team.
• Work in collaboration with Live Nation to identify and develop new commercialized strategies that can be presented to partners as sellable opportunities.

Note: Before reviewing the qualifications listed below, we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience.  We invite you to please share this with us in the "Message to the Hiring Manager" section of our online application. 

• Creative, energetic and an organized leader with vision, driven to deliver breakthrough and compelling multi-platform marketing and digital solutions.
• A minimum of 3-5 years of demonstrated success in a sales and/or sponsorship marketing role.
• Experience with successfully managing a new business pipeline
• Strong proficiency using PowerPoint and Excel.
• Excellent client communication skills, presentation skills and confidence in leading conversations.
• Creative problem solving and experienced negotiating skills.
• Experience developing and managing budgets and a sales pipeline.
• A genuine interest in evolving consumer and cultural trends.
• Ability to think ‘big picture’ in both strategy and execution.
• Ability to build and develop professional relationships both inside and outside of the organization with ease.
• Ongoing awareness and a proactive responsiveness to client satisfaction.
• Responsible, accountable and solutions-focused; you deliver on promises and take initiative.
• Honest and direct; you believe that good enough just isn’t enough.
• Up for a challenge: a demanding position where you can share in the wins of the organization alongside your colleagues across various departments.
• Impactful individual and leader who aims to contribute to a diverse and dynamic team, and who brings a positive and uplifting energy to work every day.
• Thrives in a fast-paced environment where no two days are the same. You are able to work during some events in the evenings and weekends when applicable – this is the entertainment business, after all.

Apply by: May 17th, 2024

We thank all applicants for their interest, however, only those selected for an interview will be contacted. 

At MLSE, we are committed to building an equitable, diverse and inclusive organization.

We are an equal opportunity employer and we do not discriminate on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email [email protected]. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.