At Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.

MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.

We achieve all of this through our Common Purpose - to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.

The world of Sports Marketing has evolved. To achieve our marketing objectives we require big ideas. The Brand Creative Group exists to intake, ideate, collaborate, and execute the creative briefs that become unique, strategic, and often tactical partner programs. They must marry both brand and team identity. Our goal is to create unique campaigns so that our fans get excited by the work and respond positively.

Maple Leaf Sports & Entertainment is looking for an experienced advertising Copywriter to work inside its Marketing, and Creative Group. This individual will be responsible for co-creating engaging work for our teams and partner brands across all platforms. Working alongside our Associate Creative Director, Art Directors, and Content Leads, you will handle projects from briefing through to completion, in collaboration with our Brand Marketing department.

Contract Length: 4- Month Freelance

• Develop creative concepts alongside Art Directors, Associate Creative Directors, and Supervising Producers.
• Write original copy and work to generate the framework for brand campaigns inside team ecosystems.
• Generate copy designed for a variety of contexts and platforms, including social media, digital contesting, websites, TV and OOH.
• Show strong communication and presentation skills (both internal and in front of partners)
• Work within the established voice of our Teams.
• Prepare client presentations.
• Respond well to constructive feedback, working towards achieving joint KPIs of team and partners.
• Collaborate with external and internal production and post-production partners (production experience is a must).
• Serve as a highly motivated self-starter and collaborator.
• Work to deadlines in high-pressure situations.
• Apply strong time management skills.

Note: Before reviewing the qualifications listed below, we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience.  We invite you to please share this with us in the "Message to the Hiring Manager" section of our online application.

• Familiarity with Adobe Creative Suite and Microsoft Office Programs.
• Evidence of creative ability (book of work/Portfolio).
• At least 3-5 years of work as a copywriter in agency situations.
• Previous sports experience is not a pre-requisite.
• At MLSE, we celebrate the differences that make us all unique and strive to make our workplace accessible however we can.

Apply by: March 22nd, 2024

We thank all applicants for their interest, however, only those selected for an interview will be contacted. 

At MLSE, we are committed to building an equitable, diverse and inclusive organization.

We are an equal opportunity employer and we do not discriminate on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email [email protected]. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.