At Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.  

MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential. 

We achieve all of this through our Common Purpose - to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.

MLSE is looking for an integrated media leader with a passion for sports and culture to join our Global Partnerships leadership team. Reporting to the Director, Media Integration, the ideal candidate will be responsible for supporting the current Digital-first media group and will focus on the development and deployment of strategic Digital marketing partnership programs across multiple campaign types that live within the MLSE media ecosystem, as well as paid media to support. You will contribute your fluency in social platform marketing and digital technologies to identify trends for our partners (including but not limited to Facebook, Google, X, Snapchat, TikTok, AR, and VR). With an integrated communications approach, you will be an organized thought leader with a strong acumen for business development, inspired to deliver compelling multi-platform marketing solutions for current and prospective partnerships. You are both creative and analytical, and have a passion for digital marketing, social media, emerging technology, and content creation.

The role

• Oversee a large and diverse portfolio of integrated partnerships that focus on the planning and execution of awareness and lead-generation campaigns and programs
• Member of the Global Partnerships Management team representing the Media Integration group
• Build and cultivate trusted relationships with both internal and external stakeholders, this includes Marketing, Traffic, Operations, and Creative teams.
• Support leading the Media Integrations group, consisting of creative, impactful individuals with media planning, digital strategy, project management and execution responsibilities across multiple MLSE-owned digital properties (Leafs, Raptors, TFC, Argos, Live/Ticketmaster) and venues (Scotiabank Arena, BMO Field, Coca-Cola Coliseum)
• Oversee media strategy documents, blocking charts/ campaign plans, and lead distribution strategy and interim/post reports across MLSE media ecosystem + paid media
• Collaborate with a full range of internal resources, from digital product to brand marketing, creative services and beyond, to expand on partner briefs and campaign ideas with digital and social tactics that deliver against client objectives
• Work collaboratively with outside vendors to ensure efficient spending and optimization of planning and reporting
• Deliver business results for our partners through a solutions-oriented approach
• Support with new business goals and revenue strategies

Note: Before reviewing the qualifications listed below, we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience.  We invite you to please share this with us in the "Message to the Hiring Manager" section of our online application.

• Proven experience in an integrated media role, including demonstrated focused on digital and social media planning
• You have experience leading successful teams with varied strengths, including employee coaching and talent development.
• You have experience buying and selling media, while understanding standard valuation inputs and substantial experience working with performance marketing metrics (CPM, CPA, etc.)
• You understand channel strategy and have had experience working with digital strategists/channel strategists
• You have a proven track record to excel with senior-level relationships – both internally and externally
• You have experience leveraging digital marketing trends, emerging media, technology, and platforms to provide recommendations and grow sellable assets.
• Lead digital-specific projects and campaigns, varying from content marketing and social strategies to digital customer journeys and technology-driven initiatives
• Help define success, monitor and measure the performance of digital strategies and tactics
• Speak and present to clients and internal departments about strategic recommendations, sharing knowledge with clients and colleagues to help define industry best practices
• Attention to detail and ability to prioritize your workload, calendar and responsibilities
• You are inclusive and compassionate; you seek to understand how others view and experience the world

Apply by: November 9th, 2023

We thank all applicants for their interest, however, only those selected for an interview will be contacted.

Maple Leaf Sports & Entertainment Partnership will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email [email protected]. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.