Maple Leaf Sports & Entertainment (MLSE) one of the world's premier sports and entertainment companies, owns the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL), Toronto Marlies (AHL), Raptors 905 (NBA D-League), TFC II (USL) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League. Its charitable arm, MLSE Foundation, focuses on funding initiatives to support youth through sport and recreational programs. In 2017 MLSE Foundation, with support of community and corporate partners, built MLSE LaunchPad, a 42,000-sq. ft. space dedicated to programming that support its four Pillars: Healthy Body, Healthy Mind, Ready For School and Ready For Work.

MLSE also owns and operates Scotiabank Arena, Canada’s premier sports & entertainment venue hosting more than 200 events each year, as well as two digital channels (Leafs Nation Network and NBA TV Canada), and has a partnership with Live Nation (the biggest concert promoter in the world). MLSE has also invested in and operates five of Toronto's sports facilities – Coca-Cola Coliseum, BMO Field, BMO Training Grounds at Downsview Park, home of Toronto FC's Academy and the First Team's practice facility, the Toronto Raptors’ training facility and the Ford Performance Centre for Hockey Excellence, the practice facility for the Maple Leafs and Marlies.

MLSE’s common purpose is to unite and empower employees to deliver extraordinary moments to our fans and each other.

Who We Are
We celebrate the diversity, individuality, and personality of our peers, striving to be the best in class, in every class. We believe in Respect, Resilience, Commitment, and Ambition. We work for, with, and around the people that inspire us to try, persist, and achieve more. Our  work goes beyond games, seasons, trophies, and tours. Our success is measured by more than a scoreboard. Our team is stronger when we stand united. We create, we celebrate, we build, and we become better! What we choose to do next, means everything! It defines greatness, builds character, makes history, and brings the world to its feet. 
So, Are You In?

In many ways, the teams at Maple Leaf Sports & Entertainment [MLSE] are brought to life by its fan-facing content. What we read, watch, listen to beyond the game on TV are all vital pieces of how fans experience the teams they love. MLSE is as much a media and content house as it is a partnership of sports organizations and enterprises.

The Digital Content Department oversees all owned Toronto Raptors social channels. Working alongside our Brand team, the digital team leads the social voice of our Raptors, speaking to millions every day. We strive to deliver content with a purpose, formatted for each channel, and continually optimized. We seek opportunities to grow our fan base and find new and innovative ways to distribute our content.

This role reports directly to the Manager, Digital Content Strategy and is passionate about crafting a story across all our social feeds. They will be a people manager and understand how to lead and inspire a team and promote career growth across their direct reports. They will manage the social media team and work together to bring our brand to life for fans through a multi-medium approach. They are constantly thinking of new ways to engage fans and help deliver against MLSE’s business objectives. The right candidate lives and breathes the social cultural trends and sees opportunity in how our brands can join the conversation. You'll partner with the other members of the Digital Content team, both in a direct and indirect reporting structure, to bring our work to the next level.

This is not your typical 9-5 job. You are a major part of our storytelling that occurs on game days, and you’ll be expected to work for home and away games, and off days supporting the larger digital content team depending on the workload and where the Raptors are at in their seasons.

Essential Duties and Responsibilities 

• Ideate and execute social content plans for brand campaigns, retail, league initiatives, and game day
• Manage all executive stakeholder communications and content needs
• Ideate and document Digital Content ideas and pitch to respective stakeholders
• Support in creating social media strategy, and execute strategy throughout year
• Stay on top of all trends and competitive creative output
• Manage and publish across multiple [team] accounts including Twitter, Instagram, Facebook, TikTok alongside your team
• Coordinate and brief all creative agencies, freelancers, and direct reports on required work, social channel distribution & social specs
• Work across multiple departments to bring social content to life in various channels
• Manage all contract workers (video, editorial, photography, etc.) inclusive of finding talent, managing contracts, managing schedule, and invoicing
• Manage Game Day run of show across all digital owned channels inclusive of managing vendors, curating creative assets, capturing planned content, and providing live social coverage during the game
• Build relationships and collaborate with key stakeholders including Team Front Offices, Media Relations, Public Relations, Brand, Partnerships
• Manage direct reports workloads and guide them through various projects throughout the year

• 5+ years of experience in professional social media marketing
• 2+ years of strong people leadership experience managing direct reports
• Creative Thinking – able to provide creative solutions to deliver against business objectives
• People management – manage social content coordinator(s) as direct report throughout business needs and career development
• Relationship management – build and grow important stakeholder relationships
• Organization – manage social content calendar and ensure everything is published on time
• Social Media Platforms – know and stay up to date on all social media platform best practices, specs, and trends
• Quality Control – owner of all quality control before publishing
• Confidentiality – maintain confidence & discretion with sensitive Team information
• Work well under pressure - maintain calm under pressurized situations and handle large team and brand moments throughout the season
• Must have some knowledge about sports at large, teams, phraseology for social copywriting
• Self-directed and able to work independently, while also flourishing in a fast-paced collaborative team environment
• Technical capabilities in full Adobe suite
• Must be fluent in the sport of basketball and the culture in the NBA

Apply by: May 27, 2022

We thank all applicants for their interest, however, only those selected for an interview will be contacted.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. Maple Leaf Sports & Entertainment Partnership will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email [email protected]. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.