Manager, Global Partnerships - Music & Live Events

  • 50 Bay St., Toronto, ON M5J 3A5, Canada
  • Full-time

Company Description

Maple Leaf Sports & Entertainment (MLSE) one of the world's premier sports and entertainment companies, owns the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL), Toronto Marlies (AHL), Raptors 905 (NBA D-League), TFC II (USL) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League. Its charitable arm, MLSE Foundation, focuses on funding initiatives to support youth through sport and recreational programs. In 2017 MLSE Foundation, with support of community and corporate partners, built MLSE LaunchPad, a 42,000-sq. ft. space dedicated to programming that support its four Pillars: Healthy Body, Healthy Mind, Ready For School and Ready For Work.

MLSE also owns and operates Scotiabank Arena, Canada’s premier sports & entertainment venue hosting more than 200 events each year, as well as two digital channels (Leafs Nation Network and NBA TV Canada), and has a partnership with Live Nation (the biggest concert promoter in the world). MLSE has also invested in and operates five of Toronto's sports facilities – Coca-Cola Coliseum, BMO Field, BMO Training Grounds at Downsview Park, home of Toronto FC's Academy and the First Team's practice facility, the Toronto Raptors’ training facility and the MasterCard Centre for Hockey Excellence, the practice facility for the Maple Leafs and Marlies.

MLSE’s common purpose is to unite and empower employees to deliver extraordinary moments to our fans and each other.

Job Description

We are looking for a client-centric, partnership marketer with a passion for building and delivering outstanding campaigns to join the Global Partnerships team. Reporting to the Director, Global Partnerships – Music & Live Events, you will focus on the strategic building and execution of music marketing partnerships on behalf of Live Nation Canada for some of the world’s leading and emerging brands!

  • Lead a portfolio of integrated partnerships; build strong and trusted business relationships with senior clients through regular and proactive contact, continually seeking to elevate partnerships.
  • Understand a multifaceted marketing mix; including digital, social media, experiential, and print; equipped with creativity and innovative ideas.
  • Provide thought leadership to partners during the conceptualization phase and throughout delivery; improve creativity and strategic delivery.
  • Develop a deep and detailed understanding of the partners' business and competitive environment in order to continually deliver against business objectives for both the partner, Live Nation Canada and MLSE
  • Build and implement creative, coordinated marketing solutions that deliver against partner objectives and drive affinity for music in the marketplace.
  • Develop, lead and be accountable for individual partner budgets with monthly and year-end reporting requirements.
  • Develop a strong understanding of Live Nation Canada’s business landscape, objectives and successfully align partner expectations
  • Collaborate with internal and external partners cross-functionally to fulfill responsibilities, share information and execution activations.
  • Use data to drive decision making for program optimization and develop detailed post-mortems on programs and year-end reports.
  • Proactively identify and handle critical issues; demonstrate resilience and adapt to evolving plans and strategies; where conflicting issues on partnerships arise, find solutions along with the internal team.


We Want To Hear From You If:

  • You are a creative, upbeat and organized leader with vision, driven to deliver breakthrough and compelling multi-platform marketing and digital solutions through the power of music and live events
  • Have 5 years of proven success in a marketing, strategy and/or partnership marketing role with knowledge of coordinated channels including Digital, Social Media, Experiential and Broadcast.
  • You are inclusive and insightful; you seek to understand how others view and experience the world.
  • You are up for a challenge: a demanding position where you can share in the wins of the organization alongside your colleagues across various departments.
  • You are a hard-working individual and leader who brings positive and uplifting energy to work every day.
  • You thrive in a fast-paced environment where no two days are the same. You can work during events in the evenings and weekends when applicable and are open to travel – this is the entertainment business, after all!
  • You build and maintain excellent relationships with both clients and colleagues.
  • You welcome and provide constructive feedback; you love to learn and ask questions, and you can step out of your comfort zone.
  • You have excellent client communication skills, presentation skills and confidence in leading conversations.
  • You are responsible, accountable and solutions-focused; you deliver on promises and take initiative.
  • You are honest and direct; you believe that good enough just isn’t enough.
  • You are naturally curious and creative, seeking to constantly learn and share new trends and standard methodologies.
  • You are able to think long-term, see the big picture, strategize accordingly, and obtain consensus at a variety of levels and across departments.

Additional Information

Apply by:  December 6, 2021

We thank all applicants for their interest, however, only those selected for an interview will be contacted.

Maple Leaf Sports & Entertainment Partnership will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email [email protected] Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.

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