Director, Sales (TFC & Argos)

  • Full-time

Company Description

Maple Leaf Sports & Entertainment (MLSE) strives to deliver championships to our city and our fans. 

We're redefining sports entertainment beyond cheering in the stands and watching the game from puck drop to the buzzer. We are taking the fan experience beyond mere spectators through long and short-form stories across multiple social platforms. It's pre-taped or live; behind the scenes or in your face. It's video, music, stills, and interviews, seamlessly woven together to create the ultimate fan experience. That's who we do this for; people like you, your neighbour, your partner, and your family. 

We give the fans access to everything they want to know about our hometown teams - and beyond. To bring past, present, and future generations of fans together to cheer on our teams takes an incredible amount of creativity, innovation, technology, and rapid-fire decision-making. 

MLSE’s common purpose is to unite and empower employees to deliver extraordinary moments to our fans and each other. We celebrate the diversity, individuality, and personality of our peers, striving to be the best in class, in every class. We believe in Respect, Resilience, Commitment, and Ambition. We work for, with, and around the people that inspire us to try, persist, and achieve more.

Our work goes beyond games, seasons, trophies, and tours. Our success is measured by more than a scoreboard. Our team is stronger when we stand united. We create, we celebrate, we build, and we become better. What we choose to do next, means everything. It defines greatness, builds character, makes history, and brings the world to its feet.

Join us. 

Job Description

We're looking for: A Director, Sales (Toronto FC & Argos)

Reporting to the Senior Director of Sales, we are looking for an exceptional leader, entrepreneur, and collaborator to join us as a Director, Sales for the Toronto FC and Argos. You will apply your innovation, analytical mindset, and creative approach to define and execute the strategic direction for measurable growth of the business through multiple ticket verticals. As a passionate people manager, you will mentor sales leaders and professionals. 

What's in it for you

Career growth. This is a chance to join one of the world's largest professional sports and events organizations and step up to a Director position. You will have the opportunity to apply and expand your expertise in sales operations and enablement, contribute to the team's growth, and be part of our commitment to prioritize and promote equality, diversity, and inclusion as you mentor and guide a team. 

Strategic Impact and creative influence. This is an opportunity to join an organization rich in history, with a committed fan base, and an ambitious growth target to sell more tickets leveraging eCommerce, partnerships, and media. You will play a critical role leading the sales managers, implementing creative and engaging tactics, and building short and long term strategies,

Pride. As part of the MLSE team, you will play a critical role in creating access to the incomparable experience of in-person games. No other company in Toronto can make you feel the way MLSE can. We have 5 championship rings from 5 different teams; and have hosted a massive celebration parade that filled the streets of Toronto, uniting millions of fans.

Be part of the action and the experience. You will:

  • Inspire a sales team. You will coach a team of leaders and sales professionals to grow our Toronto FC and Toronto Argos ticketing business, ensuring we achieve our annual revenue targets. You will lead prospecting calls and sales presentations to customers as necessary and a developmental opportunity for your teams.

  • Foster a culture of support. You will lead by example and nurture an environment of equity where the team feels safe to be themselves, is valued for their contributions, and can have fun doing their best work.

  • Partner. You will build strong internal relationships, collaborating with: 

    • Membership and premium sales to develop and present our annual revenue and engagement strategy. 

    • Internal stakeholders to introduce new technologies, efficiencies, and products to grow the Soccer and Football business'.

    • Commercial departments to create cross-selling opportunities and programs. Including (not limited to) Global Partnerships, Digital Labs, Marketing, Food and Beverage, and Live!

    • Ticket Operations team on all sales planning, reporting, and strategies.

    • Strategy and Marketing departments to drive grassroots customer leads into the top of our sales funnel.

  • Report. You will deliver quarterly sales updates to the sales group as well as the Sr. Leadership team. You will create dynamic presentations detailing performance results, objectives, and focus. 

  • Focus on operations. You will prepare forecasts and KPI reporting for the Executive Team, VP of Sales, and wider Sr. Leadership team for organizational planning, financial forecasting, budget setting, and strategic planning.

Qualifications

Your player stats. You have:

  • The sales expertise. You have proven success meeting and exceeding growth targets through strategic and creative tactics, the development and implementation of new and innovative sales programs, and the ability to identify, attract, and expand opportunities and customer relationships.

  • The leadership. You are a senior sales leader with a proven record of people development, coaching, and culture building. 

  • The interpersonal skills. You are an extraordinary team player who thrives in a fast-paced, entrepreneurial environment where quality, innovation, and customer service are critical to organizational success.

  • The communication skills. You have exceptional oral and written storytelling skills, including expertise in interpreting and presenting results to a wide range of audiences.

  • The operational expertise. You have a history of responsible fiscal management of expenses, overseeing revenue and operating budgets, and financial planning. You can see the big picture and rapidly respond, proactively adjusting and aligning both day-to-day and long term activities to meet shifting demands. 

  • The blend of analytics, curiosity, and innovation. You can quickly understand existing processes, assess the gaps, and innovate to develop new strategies that capitalize on strengths and build on advantages. You are data-driven and can use metrics to reinforce your assumptions, support recommendations, and drive actions. You take a creative approach to problem-solving. 

Additional Information

Beyond the camera is a different type of action. 

As founders of the MLSE Foundation, we believe in changing lives through the spirit and the power of sports. With the support of all MLSE teams, we give youth access to sports and the opportunity to develop lasting dreams on the playing field. Since launching in December 2009, MLSE Foundation has invested more than $45 million into our communities, building facilities, giving to sustainable programs, and empowering kids through sports and recreation. 

The challenges of the COVID-19 pandemic, and the urgency of the social justice movement, have shown that we must do more. 'Change the Game' will help level the playing field for thousands of youth in our city and province, investing to support community partners, provide greater access to free sports programs, and create opportunities for leadership focused on equity, diversity, and inclusion.

Changing the face of the game - on and off the field and the ice.

MLSE and our teams take immense pride in representing our great city, our community, and every fan – no matter their ethnicity, gender identity, sexual orientation, physical ability, or socio-economic status, to name a few. That pride in representing our city and our fans also brings great responsibility to lead and inspire positive and enduring social change.

Our entire organization – from ownership, management, team leadership and players, and every employee – is fully committed to standing behind our words and fostering a diverse and inclusive company at every level.

MLSE is a member of the Canadian Aboriginal and Minority Supplier Council (CAMSC), Canada's LGBT+ Chamber of Commerce (CGLCC), and Women Business Enterprises Canada Council (WBE Canada). Each group is dedicated to helping identify and certify businesses that champion opportunities for innovation, competitiveness, and community engagement, expanding opportunities for aboriginal and minority suppliers, increasing the involvement of Canada's women-owned businesses, and fostering greater diversity and inclusion across Canada's economy.

At MLSE, we know that not everyone gains their skills the same way. If you have 70% of the skills we're looking for and 100% of the passion for what we do, we'd love to hear from you! While we can't guarantee an interview, we do promise to consider the full breadth of your experience. Express your interest here.

At MLSE, we celebrate the differences that make us all unique and strive to make our workplace accessible however we can. Should you require accommodation throughout any stage of the recruitment and selection process, please specify your requirements to [email protected] when submitting your application, and we will work with you to accommodate your needs.