Maple Leaf Sports & Entertainment (MLSE) one of the world's premier sports and entertainment companies, owns the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL), Toronto Marlies (AHL), Raptors 905 (NBA D-League), TFC II (USL) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League. Its charitable arm, MLSE Foundation, focuses on funding initiatives to support youth through sport and recreational programs. In 2017 MLSE Foundation, with support of community and corporate partners, built MLSE LaunchPad, a 42,000-sq. ft. space dedicated to programming that support its four Pillars: Healthy Body, Healthy Mind, Ready For School and Ready For Work.

MLSE’s common purpose is to unite and empower employees to deliver extraordinary moments to our fans and each other.

Who We Are

We celebrate the diversity, individuality, and personality of our peers, striving to be the best in class, in every class. We believe in Respect, Resilience, Commitment, and Ambition. We work for, with, and around the people that inspire us to try, persist, and achieve more.

Our work goes beyond games, seasons, trophies, and tours. Our success is measured by more than a scoreboard. Our team is stronger when we stand united. We create, we celebrate, we build, and we become better!

What we choose to do next, means everything! It defines greatness, builds character, makes history, and brings the world to its feet.

So, Are You In?

Our Game Presentation Teams for the Toronto Maple Leafs and Toronto Raptors are looking for a Digital Arena Producer.

RESPONSIBILITIES

• Plan, execute, and oversee the digital arena fan experience of Game Time during home and away games through the Toronto Maple Leafs and Toronto Raptors apps
• Oversee, ideate and develop game scripts for each game with current trends, stats, trivia and relevant information while understanding the flow and aligning with the broadcast timing
• Manage digital game production including managing PT Production Team
• Strategize, manage and track user giveaways during game play
• Facilitate arrangement of special guests joining use chats
• Communicate all digital experience game night requirements, including studio assets, and partnership requirements
• Work closely with all corresponding departments (Brand, GP, Digital Labs, Studio) to create a plan for each team and regularly analyze and update that plan to ensure proper execution and similarity across all teams
• Ensure all team campaigns are tracked properly and fully optimized in correspondence with Digital Labs
• Monitor campaign performance and report back results (ex. when the Digital Arena is heavily trafficked and how we optimize and utilize that time with bigger game presentation strategy)
• Synthesize performance learnings to influence wider media strategy; present recommendations, evaluations, POVs and media analyses to relevant internal and external stakeholders (ex. prizing from partners based on time of game most heavily trafficked)
• Develop and implement best practices across creative planning, strategy, programmatic implementation, content, and all other relevant parties
• Maintain a relationship with Tradable Bits and Digital Labs to continue to improve and maximize potential within the platform, cultivating new ideas to improve both producer and user experience 
• Continue to research and create new and groundbreaking ideas to improve the game experience for all fans joining Game Time through the team apps
• Other duties and responsibilities as needed

• Post-secondary degree or diploma in Sports Management, Content Management, Marketing or Event Planning.
• Experience of Content Management Systems
• A CREATIVE thinker who can generate and execute new concepts and ideas
• Must have a high level of Basketball and Hockey knowledge
• Must be informed on the current Raptors and Leafs teams and its history
• Confident user of XP, Word, Excel and simple graphical design is a plus.
• Must be extremely detail-oriented
• Proven to perform well under pressure; manage multiple priorities simultaneously
• Available to work all game nights including weekends and holidays as required
• A positive, winning approach, incorporating integrity, confidentiality and discretion

Please apply by: October 8, 2021

We thank all applicants for their interest, however, only those selected for an interview will be contacted.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. Maple Leaf Sports & Entertainment Partnership will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email [email protected]. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.