Maple Leaf Sports & Entertainment (MLSE) one of the world's premier sports and entertainment companies, owns the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL), Toronto Marlies (AHL), Raptors 905 (NBA D-League), TFC II (USL) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League. Its charitable arm, MLSE Foundation, focuses on funding initiatives to support youth through sport and recreational programs. In 2017 MLSE Foundation, with support of community and corporate partners, built MLSE LaunchPad, a 42,000-sq. ft. space dedicated to programming that support its four Pillars: Healthy Body, Healthy Mind, Ready For School and Ready For Work.

MLSE also owns and operates Scotiabank Arena, Canada’s premier sports & entertainment venue hosting more than 200 events each year, as well as two digital channels (Leafs Nation Network and NBA TV Canada), and has a partnership with Live Nation (the biggest concert promoter in the world). MLSE has also invested in and operates five of Toronto's sports facilities – Coca-Cola Coliseum, BMO Field, BMO Training Grounds at Downsview Park, home of Toronto FC's Academy and the First Team's practice facility, the Toronto Raptors’ training facility and the Ford Performance Centre, the practice facility for the Maple Leafs and Marlies.

MLSE’s common purpose is to unite and empower employees to deliver extraordinary moments to our fans and each other.

In a nutshell

As a Coordinator in the brand marketing team, you will support the development and execution of go-to-market plans across a brand portfolio. You will learn from your team on how to take an insight-driven approach, and help to bridge the world of business, creativity and technology. You can gracefully handle competing priorities, are quick to take action and adapt to a rapidly changing environment, and are motivated by data and results. 

 Why this role is important

MLSE’s mission is to bring the world to its feet. We can’t achieve this without a team committed to creating premier sports and entertainment experiences, who are inspired by innovation across all areas of our business. Marketing plays an integral role in driving innovation as it relates to growing and elevating the fan/guest experience, and shaping the future of how our brands remain culturally relevant to the masses.

Once you are here you will:

• Help to execute go-to-market plans for a variety of initiatives
• Shape new ideas and challenge thinking to help us resonate with our fans and propel our business forward
• Balance multiple competing priorities and support revenue driving activities by collaborating with different ticketing, retail, food and beverage, and sponsorships teams
• Work with both our strategy & insights and business intelligence teams to assist in research and competitive audits, while also delivering ongoing campaign performance updates and associated impact to inform the health of our business.
• Work on specialty projects as they relate to your brand portfolio

What does MLSE offer you?

You have an opportunity to build your strategic and creative confidence, helping to grow and shape an intrapreneurial business with an award-winning creative and design studio. The chance to be part of a high performing, energetic environment.

You’re a fit for this role if you have

• 1-3 years strategic marketing experience in a high-consideration product marketing role with campaign development experience
• A winning attitude with self-starter personality and insatiable curiosity
• An interest in discovering and applying cultural and category trends
• The ability to juggle competing priorities with ease
• A highly adaptive and proactive mindset, quick on your feet
• Strong analytical skills and tools, and are comfortable using data
• Strong project management skills
• Comfort presenting and brainstorming with peers and more senior team members

What’s Next

If the above inspires you and you have what it takes, please submit a resume and cover letter (yes we read them)

Apply by:  July 12, 2021

We thank all applicants for their interest, however, only those selected for an interview will be contacted.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. Maple Leaf Sports & Entertainment Partnership will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email [email protected]. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.