Global Content Manager
- Full-time
Company Description
Mazars, groupe international de plus de 28 000 collaborateurs et présent dans 93 pays, est spécialisé dans les métiers de l'audit et du conseil. Notre groupe intervient, à l'échelle internationale, auprès de 450 sociétés cotées sur plus de 20 marchés.
Job Description
In this role you will be responsible for designing and delivering a broad range of high-quality, compelling B2B content that demonstrates our expertise and builds our brand.
The successful candidate will work closely with the wider Marcom team, senior leaders and partners around the world, international marketing and communication colleagues and external providers as required.
Responsibilities
· Work collaboratively with global marketing managers and campaign planner to design campaign concepts that meet our go-to-market strategy and marketing objectives.
· Prepare, review and deliver a broad range of content for Mazars’ global campaigns. These campaigns and content target our key sectors and are for use across a broad range of on and offline communication channels for example: web copy, op-ed, press releases, video/podcast scripts, expert interviews, insight articles, talking points, blogs, internal stories and more.
· Develop in-depth thought leadership reports, managing the process from inception to completion, including concept creation, stakeholder engagement, research/ questionnaire design, partnering with a research agency/data provider, turning data into a compelling story, ensuring appropriate sign off processes are followed, design and delivery of the final report and assets to support the report launch.
· Advise on and drive the PR strategy for campaigns and report launches.
· Manage external suppliers as needed for projects and campaigns, including research agencies, copywriters, proofreaders, translators, designers, creative and PR agencies.
· Ensure all content is produced to Mazars’ high publishing standards, meeting brand and style guidelines. Maintain and evolve Mazars’ editorial guidelines, advise and support colleagues to enable them to also meet our high standards.
· Ad-hoc editorial support, reviewing and sub-editing content as required.
· Research and stay up to date with latest trends, hot topics and best practices to ensure campaigns and content are aligned with client and market interests.
Qualifications
· Native-level English.
· Outstanding storytelling, copywriting, editing and proof-reading skills.
· Track record of creating compelling, multi-format content
· Experience of producing research-based thought leadership reports
· Ability to work collaboratively and engage a broad range of international stakeholders,
· Experience managing third party suppliers including freelance copywriters and communications/creative agencies.
· Interest in professional services and staying up to date with industry trends.