We are a top-tier I-gaming and Sportsbook operator based in Cape Town.   

Our aim is to deliver a world class betting experience by providing professional and friendly service, delivered on a state-of-the-art platform.  

We are a dynamic and experienced team, in an exciting company looking for passionate people to join us. Do you thrive in a fast-paced environment and would like to be part of a motivated team – then this is for you!  

The Role:

As the Head of Marketing for LulaBet, you will be responsible for the end-to-end execution of a new betting brands launch into the highly competitive and dynamic Pan-African landscape. Your ability to translate the brand vision into a comprehensive TTL strategy will be key to our success. This role is for a talented and empathetic leader who knows how to get the best out of a small, specialized team of marketers of a hyper scaling business.

Here is what you will be doing (the important stuff)

• Design a TTL Sports Betting Marketing Strategy aligned to stakeholder expectations and business targets
• Creation and operation of an omni-channel social media presence
• Design and implement best in class retention practices through the life cycle including promotions, offers, communications and Customer Service
• Map and develop all acquisition and retention funnels utilizing detailed customer journeys
• Ensure all content is optimized for organic reach
• Manage the end-to-end content creation and deployment cycle across all channels
• Analyze and optimize the CX/UX based on data and feedback insights
• Maintain a clear view of product performance and placement, suggest optimization as required
• Manage and attribute the marketing budget across all channels and report on results
• Manage a best-in-class partner program and actively develop and grow the partner network
• Manage all internal and Agency SEO activities
• Develop the paid media strategy and manage its Agency implementation and performance
• Continuously analyze key data against KPIs - industry trends, ATL performance, player data, product performance, service levels, life cycle campaigns and optimize the marketing strategy as required
• Launch a best-in-class VIP program and manage VIP host performance against targets and KPIs
• Lead and grow the marketing team
• Dealing with the Western Cape Gambling Board on all approval processes

The essentials:

• Bachelors’ Degree in a relatable field
• 5 years' experience in a Senior Marketing role, preferably in iGaming
• Knowledge and experience in Digital marketing
• Sound management, communication and negotiation skills
• Ability to prepare, understand and analyze business strategies, financial statements and business plans
• High level of numeracy and data skills
• Able to work independently and self-direct
• Passion for Sports
• Knowledge and experience in applicable Gaming, POPI, FIC legislation
• Experience in affiliate marketing and partner programs
• Prior experience in e-commerce

We offer competitive packages, a great work environment and a promise that you won’t be bored if you are prepared for a challenge and want to build something great.