Social Media Specialist

  • Full-time

Company Description

We are a new and upcoming Sportsbook based in Cape Town.  

Our aim is to deliver a world class betting experience by providing professional and friendly service, delivered on a state-of-the-art platform.

We are a dynamic and experienced team, in an exciting new company looking for passionate people to join us. Do you thrive in a fast-paced environment and would like to be part of a motivated team – then this is for you!

Job Description

The Role: As a LulaBet Social Media Specialist with copywriting skills, you ensure effective social media content and campaign strategy and production through the creation of digital content for a variety of communication channels, from conception to completion. 

Here is what you will be doing (the important stuff):

  • Drive the conceptualization and creation of digital content for social media channels through bringing all types of content ideas to life, from graphic design to photos, videos and multimedia content 
  • Copywriting and optimization of web content to support best practice strategies 
  • Produce original, clear and credible content that delivers campaign objectives 
  • Driving lead generation with customized emails and landing pages for digital campaigns, product launches, newsletters, sms etc. 
  • Engage with the community and post regular updates on promos, sport events etc. 
  • Reply/Assist in a timeous manner to comments and escalate queries to relevant departments 
  • Engage with relevant social media groups and build up relationships with influencers 
  • Contribute forward-thinking content ideas that help amplify the company’s reputation among target audiences through experimenting with new formats, techniques and creative strategies 
  • Collaborate with internal and external stakeholders to identify new stories, trends and opportunities to create content and campaigns 
  • Assist with managing project and campaign deliverables in order to meet expectations and ensure campaigns are on time and on budget 
  • Create and manage a database of visual assets within the organization 
  • Create and pitch effective campaign ideas whilst ensuring integration with the broader marketing plan involving all other media channels 
  • Develop content and campaign strategies for all major social media networks (Facebook, Twitter, Instagram, Snapchat, Pinterest)  
  • Design content for organic posts as well as paid formats ensuring up-to-date social media ad formats 
  • Manage internal and external designers to plan and produce professional content 
  • Capture video and photos at live events or stage ad-hoc shoots when required and when the opportunity arises 
  • Ensure that all content or language published to group’s social media platforms adheres to company’s corporate identity 
  • Detailed reporting on social media campaigns and highlighting of future learnings



  • Grade 12
  • Bachelor’s Degree (Desirable)


  • 2-4 years professional experience with Social Media networks
  • 2-4 years’ experience with professional copywriting for different verticals, ie. social media, websites, newsletters


  • Online Sports Betting and/or Online Gaming knowledge
  • Interest in sport events and casino games
  • Digital and social media formats
  • Full MS Office suite
  • In-depth knowledge/experience and experience producing social-first content with all major social media platforms 


  • Strong project management skills
  • Able to thrive in a fast-paced, dynamic environment and to work both independently and as part of a cross-functional team
  • Ability to take direction
  • Ability to understand company’s identity, core target audience and layer onto that own creativity and fresh content ideas
  • High level of organization
  • Attention to detail
  • Strong writing skills
  • Ability to keep social media community engaged

Additional Information

We offer competitive packages, a great work environment and a promise that you won’t be bored if you are prepared for a challenge and want to build something great.