Digital Marketing Associate

  • Full-time

Company Description

Lokal- India's biggest local content platform Founded by IIT-Bombay and IIT- Kharagpur graduates Vipul Chaudhary and Janipasha, Lokal(A Behtar Technology Private Limited product) delivers local news and content in native languages through mobile application. Lokal is operational in districts of Telangana , Andhrapradesh and Tamilnadu with a 4.8M downloads till date 10M+ users. Behtar Technology Pvt Ltd is funded by top venture capital firms across the world and from India

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Job Description

At Lokal we are eager to leverage the power of technology to help the next billion users in India. Building a world-class product for non-English speakers in India by providing them local updates, jobs and classifieds, Lokal App is evolving with more meaningful use cases every day. 

If you are someone who wants to bring an impactful change in their internet consumption, then Lokal app is the place for you.


You are the right fit if you have :

·      Have 1-2 years of experience in paid marketing campaigns for App Acquisition on Facebook and Google.

·      At least 6 months of experience in Affiliate marketing.

·      Experience with analytics attribution platforms like Appsflyer, Singular etc.

·      The ability to analyse data and take actionable insights.

·      Experience in running high budget campaigns.

·      Willingness to collaborate and work with other teams in delivering multi-function led projects.

·      Attention to detail, right from analysing data to rolling out marketing campaigns.


Could help us more if you have :

·      Worked at a start up, so the fast paced environment isn’t surprising.

·      Literacy (reading and writing) in Kannada, Tamil, Malayalam or Marathi.

What you will work on :

·      Paid marketing on Facebook Ads and Google ads across multiple states.

·      Actively keep an eye on the market trends and leverage it for scale.

·      Analysing data and taking actionable insights for Campaign optimisations at every level of the campaign.

·      Experimenting with new channels of acquisition.


We are a wholesome team that encourages ideas, experiments as much as validating and refining structured processes already established.