Digital Acquisition Manager

  • Full-time

Company Description

Livescale is bridging the gap between online and offline by changing the way brands build, engage and sell to their communities. Tapped by LVMH as one of the world’s most innovative startups, we’re introducing the power of Live Shopping to innovators all over the world, and we’re doing it with a team of experts who know what communities care about. We’ve powered over 1000+ events to date and are the framework behind the next-level technology powering L’Oreal, Knix, and RB Group.  

At our core, Livescale is a customer-centric company, and are proud to have built a uniquely robust white-label, multi-cloud platform with soul. We’re on a mission to unlock a brand’s potential to scale, share and sell faster, all thanks to the authentic and connective digital experience we provide. 

Follow us at @Livescale.tv to see how we stand out.

Job Description

The position is based in Montreal, QC Canada.

You want to work in a cutting-edge technologies’ environment, and be part of a highly motivated and committed team? So join us to be our Digital Marketing Manager! 

In tandem with the Director, Marketing & Communications and the Team, you’ll be responsible of all digital marketing activities. The scope of work will include:

  • Create and execute b2b acquisition marketing strategies and integrated campaigns to drive awareness, generate leads, product adoption, and ongoing engagement, using all digital marketing channels (organic, paid, social, email, affiliate, partnerships etc…)
  • Own Livescale's google analytics channels and provide actionable recommendations to the marketing team + relevant freelancers 
  • Manage the day-to-day optimization of the Livescale website 
  • Provide feedback and close insight on paid media to the wider team and ad partners 
  • Review key growth-hacking trends and propose compelling, straight-forward acquisition strategies with clear KPIs 
  • Work closely with PR, social media and Sales teams to highlight and optimize relevant launches and marketing sprints 
  • Work as needed with Livescale’s wider team to support the consistent and impactful optimization of Livescale’s Academy, Brand, and wider websites ahead of new project launches 
  • Create, own, and champion go-to-market strategy for new product features including setting objectives, goals, audience definition, and measurement.
  • Remain up to date on the competitive landscape, always being aware of new b2b strategies and shifts within the vertical.

Qualifications

More than competencies, we're looking for a team player with the right personality, and a background where you were able to demonstrate the following competencies:

  • a bachelor's degree or equivalent preferred 
  • 3 to 5 years of relevant experience in digital marketing , growth hacking or performance marketing, preferably in a start-up and b2b environment 

  • Interest in using complicated technology and making it accessible to the masses in fun, relatable ways 

  • A proven team player, with the ability to empathize with employees and remain flexible in achieving the appropriate outcome. 

  • Strong experience in launching, tracking, and optimizing paid media campaigns 

  • Strong analytics and organizational skills, creative and not afraid to always try new things!  

  • Passionate about technology and the latest digital trends! 

  • At ease with all the main ad buying platforms, Analytics tools, Wordpress and CRM tools 

  • No matter what your native language is, you need to be fluent in English and French. 

Additional Information

Also, it is our belief that joining a company should be a perfect match, both ways.
As such, Livescale's values below should “resonate” with you:

  • DIVERSITY (we believe our differences are our strength)
  • DARE (we love challenges & to think out of the box)
  • DELIVER (we play hard, work hard, and succeed)
  • DELIGHT (we have fun doing what we do)

We offer an inclusive working environment, where we promote empathy and gender-equality. We also invest in our team members, giving you keys to improve yourself (autonomy, knowledge, leadership) in a fast-paced environment.

We also provide:

  • Competitive salary,
  • Company health benefits,
  • Stock-options plan,
  • Generous time-off,
  • Flexible environment,
  • An attractive office environment, in the heart of Montreal.

Livescale is an equal opportunity employer. We are strongly committed to prohibiting discrimination and harassment of any type on the basis of race, colour, religion, age, sex, national origin, sexual orientation, disability, veteran status, or any other status protected by law.
For readability and to keep the text light, this job offer is written using the female gender.