Demand Generation Manager

  • 35 McCaul St, Toronto, ON M5T 1V7, Canada
  • Full-time

Company Description

Who is Litmus 

Litmus is a growth-stage software company that is transforming the way companies harness the power of machine data to improve operations. Our software is enabling the next wave of digital transformation for the biggest and most innovative companies in the World – making Industrial IoT, Industry 4.0 and Edge Computing a reality. We just completed our Series B financing round, and we are looking to expand our global marketing team.  

Why join the Litmus team 

You want to be a part of something great 

We pride ourselves on building the most talented and experienced team in the industry who knows how to win. We work hard and the results speak for themselves. We’re trusted by industry leaders like Google, Dell, Intel, Mitsubishi, Hewlett-Packard Enterprise and others as we partner to help Fortune 500 companies digitally transform. 

You want to define and shape the future

At Litmus you’ll have the opportunity to influence and enable Industrial Internet of Things, the next wave of technology essential for global digitization. We’re leading the industry in machine data analytics and edge computing to feed machine learning, artificial intelligence and other applications that rapidly change the way companies operate. 

You want to build and shape your career 

Join a growth-stage Silicon Valley company to build and define your career path in an environment that allows you to progress rapidly. Bring your unique experience, talent and expertise and add to it by collaborating with and learning from the brightest people in the industry.  

We are committed to hiring great people who are passionate about what they do and thrive on winning as a team. We welcome anyone and everyone who wishes to join the Litmus marketing team to apply and share their career experience, dreams and goals with us. 

Job Description

We are looking for a Demand Generation Manager to help us drive predictable and exponential YoY revenue growth.  

You understand and know the value of every paid marketing lead generated and the importance of converting those leads to maximize the return on marketing spend. 

You know how to mix and match paid programs across both physical and digital channels, and have the insight and experience needed to identify, target and bring the perfect buyer into our universe. 

This role is all about maximizing return on marketing spend – we want people who choose to engage with the Litmus brand using paid channels to know we truly care and want to help them achieve their digital transformation goals. 

As Demand Generation Manager, you will have the freedom and flexibility to own and develop the paid channel into a high performing revenue generation engine. 

Success in this role will be realized by investing in high-quality paid programs that target the perfect buyer – in doing so they will trust that Litmus has a deep understanding of their business and the unique challenges they face – as a result you will be able to increase our overall paid monthly lead conversion numbers. 


  • Design, build and execute the Litmus outbound lead marketing strategy, workflow and process  

  • Create high-value outbound programs that generate high-quality marketing leads 

  • Build trust and awareness in the Litmus brand to drive higher lead conversions that result in qualified sales opportunities 

  • Develop high value and targeted programs that resonate and speak to our various buyer personas  

  • Use data and KPIs to understand channel effectiveness and to continuously improve conversion rates 

  • Build consistent and repeatable outbound programs that will allow us to scale and grow this channel 

  • Be diligent in keeping our CRM data accurate, up-to-date and compliant with GDPR and other privacy regulations  


  • Bachelor’s degree in marketing or related field 

  • 5+ years' experience in high-growth marketing, preferably with a SaaS company 

  • Strong lead generation and conversion background with samples of successful campaigns  

  • Proficient in Salesforce, Google Analytics, Google Ad Words, SEM Rush, and Marketing CRM (Marketo, Pardot, etc) 

  • Outstanding written communication and relationship-building abilities 

  • Positive and open-minded with excellent leadership, problem-solving and strategic thinking skills 

  • Team player aligned with organizational objectives while working as an individual contributor 

  • Solid project management skills including the ability to collaborate with cross-functional partners, prioritize high impact marketing activities and keep complex projects moving forward 

Additional Information

All your information will be kept confidential according to EEO guidelines.