(Winmo) Demand Generation Marketing Manager

  • 3098 Piedmont Rd NE, Atlanta, GA 30305, USA
  • Full-time

Company Description

Are you ready to work at Winmo? 

  • Build an exciting career in the SaaS, marketing technology and media industry with an award-winning, fast-growing company
  • Experience a startup/agency culture but with the stability of a company who's been in business for 20+ years (fun AND stable!)
  • Work with some of the hottest agencies, media, martech and sports teams on the planet!
  • Be a part of a company that has been recognized 7 times on the Inc. 5000 list of Fastest Growing Companies, and a repeat honoree of the National Best & Brightest list, Atlanta’s Pacesetter Award and Best Places to Work (we’re not shy about bragging)

Job Description

The Opportunity

Winmo is the highest-rated sales intelligence solution for the media/marketing industry. We are looking for a Demand Generation Marketing Manager with 5 years of experience, preferably in the B2B SaaS space. This is a great opportunity for someone who has learned the ropes of Demand Generation and is ready to make a comprehensive demand generation strategy their own and run their own playbook. You will be responsible for crafting and executing multi-channel campaigns to engage buyers at every stage of their journey, tracking and reporting on the success of these campaigns. You will generate high-quality leads that turn into customers while ensuring we leverage best technology and scalable practices in achieving great results. You will report directly to our VP Marketing, work closely with sales, product, and content marketing teams, and manage a demand generation specialist to produce high impact campaigns that acquire, engage, nurture, and convert leads into customers. 

A successful candidate should have proven experience in building and executing measurable and successful demand generation programs/campaigns in a B2B environment. We are looking for a self-starter who can both design a strategic demand generation plan and then execute with precision. The ideal candidate is an ever-curious marketer who embraces the art and the science of demand generation and is driven by results.  

Responsibilities Summary 

  • Take charge of a comprehensive US demand generation strategy, support a growing UK demand generation strategy

  • Utilize and enhance all demand gen channels to include email marketing, PPC, SEM, SEO, events, content syndication, lifecycle marketing, user conferences and webinars.

  • Oversee and lead campaigns across all channels to hit 2021 growth plans

  • Understand and report on ROI of all marketing investments. Continual optimization of spend and marketing mix.

  • Partner closely with sales team to optimize close rates of marketing generated leads

  • Obtain a deep understanding of target markets and buyers in order to engage the right people in the best possible way to achieve results.

  • Build and manage a calendar for demand generation programs.

  • Manage and report on the marketing and sales funnel for all programs, including volume at every stage, conversion rates, and velocity from inquiry to sale.

  • Develop and track comprehensive metrics reports and advise on the effectiveness and future direction of our lead generation marketing campaigns and spending.

  • Partner with revenue ops on key metrics, including marketing performance measurement, budgeting, strategic planning, process definition, and marketing systems and data.

  • When necessary, select appropriate vendors and partners to hit business goals.

  • Manage a Demand Generation Specialist to accomplish execution of strategic initiatives

  • Define program and campaign budgets and delegate budget responsibilities accordingly.

  • Strong understanding of underlying systems and teams that are key to demand generation success: All Marketing Teams, Sales, Marketing Operations, Hubspot, and Salesforce.

  • Align with overall company branding and awareness strategies.  

Personal Skills 

We are building a world class marketing team here at Winmo. To achieve this we are looking for teammates who align with our values and will add to our culture: 

  • Open - A key member of the Winmo team who works effectively across the entire Customer org ensuring we are continuously evolving our approach to maximize results.

  • Resourceful - Someone who can get the job done even when the path forward isn’t always straight.

  • In the know – Keeps up to date with latest tech and marketing news, launches and product updates as well as regional business news.

  • Flexible - Confident in creating a rapid test and learn environment so that we are continuously evolving our approach to maximize results.

  • Responsible – Delivers analysis, plans and strategy that are aligned to Winmo’s customer acquisition plan. 

  • Driven - Always striving to develop themselves both personally and professionally, and will help us achieve our goals in a competitive market

  • Collaborative - Eager to source input from other teams and departments as well as customers when appropriate, and to get to know and work with the vibrant talent we’ve cultivated within our organization. 

  • Curious - Constantly putting yourself in the seat of our target customer and asking yourself questions like “what would I do if I saw that ad?” 

Qualifications

Required Skills 

We are looking for someone with the ability to influence and inspire the marketing team. You’ll be able to talk through your own playbook for martech and be comfortable working with marketing automation tools such as Hubspot, Salesforce CRM, Clearbit and more... 

We’d love to see the following experience: 

  • Bachelor's Degree required

  • 3-5 years B2B demand generation experience, SaaS & Martech preferred.

  • Experience with marketing automation tools (Hubspot strongly preferred) and customer relationship management tools (Salesforce strongly preferred).

  • Demonstrated results in improving volume, conversion, and velocity through the marketing and sales funnel.

  • Strategy, project management, budget management, and financial skills.

  • Excellent written and oral communication skills.

  • Deep understanding and experience with marketing automation systems, nurture tactics, buyer personas and lead scoring, and other key marketing principles.

  • Highly organized and self-motivated with a high level of initiative.

  • Experience setting out and gaining great results from demand generation strategies

  • Development of partner marketing strategy and plans

  • An insight and data driven approach, used to negotiate across functions to drive growth

  • Effective leadership with great communication skills

  • A nice to have but not essential would be some understanding of sales intelligence platforms in the agency/brand space or associated equivalent 

  • Prior experience with automated chat tools a plus.

Additional Information

 

  • 401k plans with company match
  • Comprehensive Medical, Dental, and Vision insurance plans
  • Tax-free Flexible Spending Account
  • Life insurance, short-term, and long-term disability
  • Paid holidays, plus PTO & VTO (Volunteer Time Off)
  • Paid parental leave
  • Lots of employee engagement activities (company field days, happy hour, brewery tours and other fun team-building activities)
  • Opportunities to join our community service initiatives.