(Winmo) Demand Generation Specialist

  • 3098 Piedmont Rd NE, Atlanta, GA 30305, USA
  • Full-time

Company Description

Are you ready to work at Winmo? 

  • Build an exciting career in the SaaS, marketing technology and media industry with an award-winning, fast-growing company
  • Experience a startup/agency culture but with the stability of a company who's been in business for 20+ years (fun AND stable!)
  • Work with some of the hottest agencies, media, martech and sports teams on the planet!
  • Be a part of a company that has been recognized 7 times on the Inc. 5000 list of Fastest Growing Companies, and a repeat honoree of the National Best & Brightest list, Atlanta’s Pacesetter Award and Best Places to Work (we’re not shy about bragging)

Job Description

Winmo is on the hunt for a highly-motivated Demand Generation Specialist for our Atlanta office to assist in our lead generation programs in support of B2B Sales Intelligence Platform.

The Demand Generation Specialist is a key member of the marketing department. You’ll be a go-getter and proactive team player – someone who helps our solutions stand out from the crowd. Primary responsibilities of this position include generating targeted leads across multiple products and services, effectively leveraging a mix of marketing channels to increase qualification and close rates of those leads, and developing highly targeted campaigns that support the pipeline for our sales team.


The Right Candidate Will:

  • Develop and execute inbound strategies to meet and exceed monthly inbound goals.

  • Assist in owning the lead management process, from capture to conversion.

  • Create and manage list segmentation to ensure delivery of relevant and targeted content and messaging, with the goal of improving engagement and increasing conversion.

  • Assist in development of marketing thought leadership and other marketing content to drive lead development and qualification (i.e., email marketing, direct marketing, website, landing pages, videos, PPC.)

  • Optimize email automation campaigns to drive inbound leads and nurture them throughout the sales cycle.

  • Manage and update our prospect data sets; leveraging them to identify hyper-targeted segments for email marketing, direct marketing and social.

  • Regularly monitor KPIs to measure and report on inbound performance

  • Assist in event logistics for our annual tradeshows to increase acquisition, retention and branding efforts.

  • Understand and report on ROI of all marketing channels. Work with the Demand Generation Manager to optimize the spend and marketing mix.

  • Obtain a deep understanding of target markets and buyers in order to engage the right people in the best possible way to achieve results.

  • Build and manage a calendar for demand generation programs.


  • BA/BS or equivalent working experience

  • Experience in B2B marketing, including implementing demand generation programs and processes

  • Hands-on experience in using marketing automation technology (preferably Hubspot) and CRM (preferably Salesforce).

  • A metrics-driven approach to demand gen, and a strong understanding of how to capture data and interpret it to measure progress, optimize campaigns, and provide actionable insights and recommendations.

  • Knowledge of how to design and implement targeted email campaigns and nurturing programs that incorporate best practices.

  • Experience managing and running webinars and tradeshows (hands-on experience with webcasting programs (e.g.; GotoWebinar) a plus).

  • Excellent communication skills with a high level of organization and attention to detail.

  • Experience and/or strong interest in working in a fast-paced, collaborative environment.

Additional Information


  • 401k plans with company match
  • Comprehensive Medical, Dental, and Vision insurance plans
  • Tax-free Flexible Spending Account
  • Life insurance, short-term, and long-term disability
  • Paid holidays, plus PTO & VTO (Volunteer Time Off)
  • Paid parental leave
  • Lots of employee engagement activities (company field days, happy hour, brewery tours and other fun team-building activities)
  • Opportunities to join our community service initiatives; we’re aiming to impact 100,000 lives by 2020.