(Winmo) Inbound Marketing Specialist

  • 3098 Piedmont Rd NE, Atlanta, GA 30305, USA
  • Full-time

Company Description

Are you ready to work at Winmo? 

  • Build an exciting career in the SaaS, marketing technology and media industry with an award-winning, fast-growing company

  • Experience a startup/agency culture, with the stability of a company who’s been in business for 20+ years (we know how to have fun because we’ve been doing it for a while!)

  • Work with some of the industry’s top agencies, media, martech and sports teams

  • Be a part of a company that has been recognized 5 times on the Inc.5000 list of Fastest Growing Companies and a repeat honoree of Atlanta’s Pacesetter Award and Best Places to Work (we’re not shy about bragging)

Job Description

Winmo is on the hunt for a highly-motivated Marketing Specialist for our Atlanta office to assist in our lead generation programs in support of B2B Sales Intelligence Platform.

The Inbound Marketing Specialist is a key member of the marketing department. You’ll be a go-getter and proactive team player – someone who helps our solutions stand out from the crowd. Primary responsibilities of this position include generating targeted leads across multiple products and services, effectively leveraging a mix of marketing channels to increase qualification and close rates of those leads, and developing highly targeted campaigns that support the pipeline for our sales team.

The Right Candidate Will:

  • Develop and execute inbound strategies across all brands to meet and exceed monthly inbound goals.

  • Assist in owning the lead management process, from capture to conversion.

  • Create and manage list segmentation to ensure delivery of relevant and targeted content and messaging, with the goal of improving engagement and increasing conversion.

  • Assist in development of marketing thought leadership and other marketing content to drive lead development and qualification (i.e., email marketing, direct marketing, website, landing pages, videos, PPC.)

  • Optimize email automation campaigns to drive inbound leads and nurture them throughout the sales cycle.

  • Manage and update our prospect data sets; leveraging them to identify hyper-targeted segments for email marketing, direct marketing and social.

  • Regularly monitor KPIs to measure and report on inbound performance

  • Assist in event logistics for our annual tradeshows to increase acquisition, retention and branding efforts.

Compensation, Benefits & Fun:

  • Competitive salary

  • 15 days Personal Time Off

  • 4 paid days off for community service

  • Competitive benefits including 401(k), Healthcare, Dental, and Vision plans

  • Professional development

  • Paid employee referral program

  • Casual dress all-day, everyday

  • Strong, results-oriented culture

  • Games, fun, events, & more

Qualifications

  • BA/BS or equivalent working experience

  • Experience in B2B marketing, including implementing demand generation programs and processes

  • Hands-on experience in using marketing automation technology (preferrably Hubspot) and CRM (preferably Salesforce).

  • A metrics-driven approach to demand gen, and a strong understanding of how to capture data and interpret it to measure progress, optimize campaigns, and provide actionable insights and recommendations.

  • Knowledge of how to design and implement targeted email campaigns and nurturing programs that incorporate best practices.

  • Experience managing and running webinars, and hands-on experience with webcasting programs (e.g.; GotoWebinar).

  • Excellent communication skills with a high level of organization and attention to detail.

  • Experience and/or strong interest in working in a fast-paced, collaborative environment.

Additional Information

About Winmo:

A brand of List Partners Inc., Winmo is a B2B sales intelligence platform that helps sales and marketing professionals win more business by connecting them with their most sought-after prospects, at the right time. Recognized as one of the most valuable new business resources in the media and advertising industry, Winmo makes prospecting faster and easier – without the headaches. To learn more, visit www.winmo.com 

Awards and recognitions: We’re proud to be the recipient of the Best & Brightest Companies to Work For In Atlanta consecutively for the past 4 years (2014 - 2017) in addition to Atlanta’s 2016 Pacesetter Award and AJC’s Top Places to Work. National recognition includes Inc.5000 beneficiary 2009, 2011, 2013, 2016 and 2017.

What We Believe:

  • Optimize for Happiness.  We believe that happy people are the most effective people. We seek to do things better, faster, and smarter. And, whenever possible we improve our processes and experiment on a regular basis. Everything we do should be viewed as a test; nothing is permanent. Keep it fun!

  • Embrace Deep Collaboration. We not only work well with each other, we genuinely like our team members, clients (some of the best in the world!), and vendors. We seek to deepen our relationship with them so we are mutually successful.

  • Life is More Than Work. Though we work hard, we value balance. Like you, we expect to spend our evenings and weekends with friends and family. Work hard, play hard.