LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.

We’re looking for an exemplary product marketing leader to bring LinkedIn’s most innovative consumer products to market by developing strategy, creating clarity, and collaborating with stakeholders.

Join LinkedIn’s fastest growing subscription business: LinkedIn Premium. The Premium GTM Lead is critical to Premium’s ambitious growth trajectory and will be counted on to drive growth and adoption of new features. We’re looking for a talented marketing leader to drive strategy & clear execution of full-funnel GTM across marketing and in-product channels that will win hearts and earn member engagement. This leader will partner with many teams (R&D, Channels, Brand, Comms, Events, Business Development) to build plans to drive subscriber retention and feature adoption for the must-have professional subscription service. 

This role requires someone who acts as a thought leader, can influence cross-functional partners, develops creative & innovative solutions, crafts compelling narratives, defines success criteria and measures against performance metrics, has a track record of driving impact, and truly lives for big challenges. This leader will work with emergent channels and develop new GTM methods, stay relevant to current landscape trends with products and customers, create alignment and action across many teams, move roadblocks and simplify complex concepts, and command confidence with partners, This marketer will help us launch a portfolio of products for this planet’s professionals, and help build the next chapter of subscription marketing for LinkedIn. 

This role requires a passion for LinkedIn Premium and our customers, strategic thinking, and strong communication and collaboration skills since you’ll brief a wide set of cross-functional teams in the development and launch of the product and marketing plans. You’ll also be on point for creating the product stories and amplification across GTM that increase awareness and use of Linkedin Premium. 

Responsibilities

• Creates holistic GTM strategy for LinkedIn Premium and individual product features / audiences / moments that inform the GTM playbook for execution across In-Product, Marketing, and Press channels.
• Engages subscriber community through metrics-based alignment of GTM channels (In-Product surfaces/notifications, Email, Web/Microsite, Paid/Social/LOL, Customer surveys, Events, Press, Beta experience, etc), and use their feedback to inform product development and future marketing campaigns. Goal’d to acquire, engage, nurture, retain, and empower our Premium subscriber base.
• Ideates, creates, delivers, and scales storytelling of LinkedIn Premium: bring product value to life through development of story arc, tension, and release while keeping in mind a problem-solution orientation.
• Partners closely with the Product Marketing, PR team, R&D, BizDev, Customer Service teams and Integrated Marketing teams to support content development across narratives, demos, digital assets, and campaigns for LinkedIn Premium in everyday motions and for product launch moments.
• Partners with Market Research, Brand teams, and R&D to influence/drive product improvements and represent key customer and internal priorities in the product development process. Derive insights on customer habits and preferences from telemetry, market research and competitive analysis to evolve GTM strategy.
• Stays updated on product vision and roadmaps. Be the product expert on existing and new features to internal and external ‘customers’, regularly presenting to audiences both large and small.
• Acts as lead Premium POC to spearhead campaign planning with Brand / Paid / Social / Press channels. Aggregates input and maintains thought leadership from Premium’s PMM teams (Inbound Marketing & Demand Gen ‘Growth Marketing’) to influence GTM strategy iteration.
• Maintains strong communication/collaboration with a wide set of cross-functional teams.
• Embody LinkedIn’s leadership principles to create clarity, generate energy and deliver success.

Basic Qualifications

• BA/BS degree or equivalent experience
• 8+ years of experience in product management or product marketing roles at a technology company  

Preferred Qualifications

• Growth mindset, curious, self-aware, and passionate about continuous improvement
• Strong attention to and command of detail, and project management skills to focus on key outcomes amidst competing priorities and tight deadlines
• Proven experience leading fast paced teams amongst constantly evolving priorities; self-starter who can manage through ambiguous situations in a start-up type of team
• Highly motivated and creative team player who thrives in building collaborative partnerships with Engineering, Product, PR, and Integrated Marketing teams  
• Deep experience writing messaging and creating engaging content that romances product scenarios; passion for technology and the ability to translate complex ideas into simple, clear prose
• Deep experience in modern marketing thru customer-centered CRM and integrated marketing, campaign design, and execution across product experience, marketing owned and paid channels, and press activations 
• Curiosity, self-awareness, and a desire to test and learn, sing data as a success metric
• Outstanding leadership and deep and unwavering commitment to diversity and inclusion; track record of partnering with a diverse set of team members along with the ability to mentor, develop, and grow the people on the team, helping them accomplish their career goals

Suggested Skills:

• Strategic leadership
• Executive Communication
• Marketing Analytics
• Influential Synthesis
• Autonomous

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $138,000 to $215,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For additional information, visit: https://careers.linkedin.com/benefits.

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.

Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf.

Please reference the following information for more information:  https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and

 https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf  for more information.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance ​

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement ​

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates ​

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.