LinkedIn’s vision is to create economic opportunity for every member of the global workforce. The pandemic has impacted every professional around the world in one way or another, which in turn has vastly accelerated engagement on our platform to a degree we haven’t seen before. We actively turn this engagement into opportunity, as it supercharges our hiring, marketing, selling, and learning marketplaces globally and reduces barriers to economic success. As a result, we are entering yet another explosive period of growth.

This growth means we can further the meaningful impact we have on the lives of our 750M+ members. This includes helping someone find jobs/talent, build/nurture their network, give/get help, sell/buy, learn/teach, and so much more. We are helping people to start a business, grow their business, save their business, build their brand, be a mentor/advisor, or simply share information/knowledge to give back to the broader community.

In order for us to capitalize on this period of growth and use it to create opportunity for others, we are looking for a Group Product Manager to lead the team that owns all top-of-funnel traffic generation to LinkedIn. This includes ownership over App activation efforts across product, BizDev and marketing, SEO traffic generation and optimization, top of funnel traffic growth, our Guest (non logged-in) experience, and the conversion of our Guest traffic to sign-ups and logged-in member sessions.

If you have a passion for growth, the ability to inspire teams, and the desire to help LinkedIn create value for all professionals in the world, let’s talk!

Responsibilities: 

• Drive LinkedIn’s cross-functional Growth team that focuses on top-of-funnel traffic growth.

• Define the Product and Marketing vision, roadmap, and strategy for the overall domain.

• Hire, manage and develop a team of PMs and consultants.

• Identify opportunities to increase LinkedIn’s members’ app activation rates, driving growth and adoption.

• Reduce friction in App registration flows to improve customer experience and conversion rates.

• Collaborate with LinkedIn’s different lines of business to improve the indexing and discovery of their content with crawlers.   

• Work across all LinkedIn business teams to facilitate SEO best practices and provide central services and tools to super-charge their SEO growth. 

• Identify partnerships and potential top-of-funnel channels to drive new and existing members back to LinkedIn.

• Lead the Guest (non logged-in) experience to create more engaging customer journeys, that result in conversion to member sign-ups and sessions.

• Lead establishment and measurement of KPIs, championing impact-oriented initiatives. 

• Understand and lead analyses of the competitive environment, customers, and product metrics to determine the right set of features to drive engagement and usage on LinkedIn. 

• Communicate product benefits to our users and stakeholders, representing the team with the company’s senior leadership.

Basic Qualifications: 

• 10+ years of experience in a product management or equivalent role  

• Managerial experience directly managing a product management team

• Batchelor's degree in a technology-related field or equivalent experience

Preferred Qualifications: 

• Built and launched growth and/or consumer products at scale, with a demonstrated ability to develop an ambitious product strategy and successfully execute on the vision 

• Top notch collaborator, who can influence others, rally disparate teams to align to and execute on a shared vision, build a positive team culture and sense of inclusion, and communicate effectively with all audiences 

• An insatiable sense of curiosity, a bias for action, and a strong desire to make an impact 

• Demonstrated ability to communicate findings clearly to both technical and non-technical audiences

• Proven communication skills with the ability to interact with and understand technical subjects and emerging technologies and their relevance to the marketplace

• Proven experience building web products with a demonstrated ability to drive product planning, development and launch

All your information will be kept confidential according to EEO guidelines.

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf.  Please reference the following information for more information:  https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

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• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

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