LinkedIn is the world’s largest professional network, built to help members of all backgrounds and experiences achieve more in their careers. Our vision is to create economic opportunity for every member of the global workforce. Every day our members use our products to make connections, discover opportunities, build skills and gain insights. We believe amazing things happen when we work together in an environment where everyone feels a true sense of belonging, and that what matters most in a candidate is having the skills needed to succeed. It inspires us to invest in our talent and support career growth. Join us to challenge yourself with work that matters.

LinkedIn Marketing Solutions (LMS) is a multi-billion-dollar business for LinkedIn and is our fastest growing business line with tremendous growth opportunities ahead. When organizations come to LMS, we help them reach and engage professional audiences at scale. We then help turn those audiences into communities, and ultimately, those communities into customers.

We are looking for an Associate Product Marketing Manager to join the LinkedIn Marketing Solutions team, with a focus on helping companies on LinkedIn create and post valuable organic content that drives meaningful conversations between members on our platform.  In this role, you’ll be a full-stack PMM focused on inbound, outbound, and growth activities against all content a brand can publish to their LinkedIn Page for free, including some of our biggest product bets, like LinkedIn Live Events and LinkedIn Articles & Newsletters. An example of one of the big, impactful questions you’ll seek to answer: How do we help time-strapped small businesses regularly post valuable professional content on LinkedIn, so they can better grow their business? 

We’re looking for a well-rounded, empathetic marketer that’s excited to help brands create better content on LinkedIn through creative problem solving. If you are someone who loves social media/digital content and believes in its power to connect individuals to ideas, opportunities and each other, then this role is for you. 

Are you ready to join a world class marketing team that is fun and helps professionals all over the world?  Join us in changing the way the world works. 

Responsibilities: 

• Drive a variety of “Voice of Market” programs. Deliver end-to-end VoM programs, including alphas & betas, customer calls, market research surveys, voice of field sessions, and more. You’ll be responsible for the discussion guide, program structure, interview/call execution, & delivery of insights. 
• Influence product roadmap. Successfully influence product strategy with the voice of the market, competitive insights, data and more.
• Develop messaging & positioning. Drive messaging development process w/ teammates and partners. 
• Help define and execute go-to-market strategy. Build the launch plan, “quarterback” the execution with cross-functional partners, and own campaign performance conversations w/ leadership. 
• Enable the field. Arm the sales team with education, messaging and assets that assist in driving external conversations about your product areas. 
• Grow adoption of product areas. Leverage growth marketing tactics, like email and content marketing, to drive product adoption and implement campaigns that continue driving prospects through the funnel.
• Prove impact and optimize. Stay close to how your activities and campaigns contribute to true north product metrics, in order to define and optimize your performance. 

*Candidates will be required to reside in the U.S. (specific location flexible dependent on the candidate chosen for the role).

This role is not eligible for visa sponsorship. Applicants must be authorized to work in the US for LinkedIn without requiring visa sponsorship now or in the future.

Basic Qualifications: 

• 3+ years of marketing experience, ideally with experience in product, social, content and/or event marketing
• BA or BS 

Preferred Qualifications: 

• Experience in B2B2C product spaces 
• Experience administering a LinkedIn Page
• Active on major social media platforms (FB, IG, Tiktok)
• Experience with gathering and reporting insights 
• Experience with messaging and go-to-market planning
• Experience with launching multi-channel campaigns (comms, email, social, web, events, sales enablement, etc.) 
• Ability to work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines 
• Project management experience
• Strong communicator, verbal and written 
• Strong interpersonal skills, with the ability to work well cross-functionally with both analytical and creative teams 

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf.  Please reference the following information for more information:  https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

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