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LinkedIn Talent Solutions supports the talent management strategies of some of APAC’s most successful companies. Our solutions span Talent Acquisition and Recruitment, to employee development (LinkedIn Learning) and engagement (Glint). Customers represent our greatest growth opportunity. The Field Marketing team creates campaigns, experiences, and touchpoints to engage our core customers and accelerate existing customer growth through the adoption of additional products to support their Talent strategies. Focus on customer engagement is more important than ever to drive greater growth and success across our business.

The Group Marketing Manager is responsible for building and executing high quality B2B marketing programs in collaboration with regional and global marketing teams, Field Sales and X-functional partners. With a primary focus on Australia and New Zealand, the role will also manage regional marketing initiatives and look to build efficiency in how we execute across Asia Pacific & Japan.

Core to the success of this position is the ability to collaborate and influence stakeholders & partners, whilst leading and developing two high-performing direct reports. This is a highly executional role that requires a commercially focused B2B marketer with a strong desire to make a positive difference to our customers.

Responsibilities

• Collaboratively develop the ANZ Marketing Plan as a subset of the Regional Marketing Strategy and execute with local relevance.
• Manage one or more regional marketing programs that support multiple sub regions in APAC, working in partnership with Marketing peers in India, Asia, and China.
• Partner with the Field Sales organization to build and execute marketing campaigns which support customer pipeline progression from awareness and consideration through to conversion.
• Build collaborative partnership with X-functional teams (Insights, PR, Brand, Customer Service) and Field Sales to prioritize the agreed customer segmentation model across Enterprise accounts, whilst also supporting Mid-Market, Public Sector and Staffing accounts.
• Collaborate with our customers: Create impactful and engaging customer stories, testimonials and content programs that engage our customers, provide evidence to support our sales team and feed into other areas of marketing for leverage.
• Regional and global campaigns: Work closely with the regional and global customer and product marketing teams to leverage programs, content, and campaigns to make them impactful and relevant for our target customers. This includes providing feedback on the plans, sourcing customers to feature and creating and executing plans to deliver to customers.
• Target Account Marketing: Create unique opportunities for our key accounts and ensure that our target accounts are prioritized for our core activations and opportunities.
• Data centric marketing: Forecast, monitor and report results of marketing activity to inform plans and activities on a quarterly basis.
• Accurately manage budget forecasting, spend and accruals with your team to ensure compliance to LinkedIn’s finance process.
• Lead and develop a marketing team of two direct reports to support success in their existing role and preparedness for the next.

• Minimum 12+ years of B2B marketing experience heavily focused on strategic customer marketing to grow existing customer spend.
• 5+ years leading high performing teams with a focus on employee development.

• Understanding of different B2B marketing functions and internal cross-functional partners.
• Experience creating and implementing successful marketing campaigns strategies that support bottom of the funnel conversion into sales.
• Account-based marketing experience a plus
• Enthusiastic about customers: understanding their needs and challenges and turning them into impactful marketing strategies and activations.
• Initiative-taking and agile: Independently capable of seeking information in an unstructured environment, solving conceptual problems, corralling resources, and delivering timely results in challenging situations. Effectively manage change within your own team and through effective partnership with sales teams and other cross-functionals.
• Experience working in high-growth, performance-focused environments
• Demonstrated ability to execute high-performing marketing programs in partnership with Field Sales and/or account management teams.
• Able to prove ability to engage and nurture customers with impact on sentiment and spend.
• Event management (virtual and in person) and content development experience.
• Strong communicator and collaboration skills across multiple markets, teams, and functions.
• Data driven with capability to analyze data to inform campaigns as well as track and assess during and post campaign execution.

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