LinkedIn Talent Solutions is searching for an experienced Marketing Manager with expertise in building and executing B2B customer marketing campaigns. This person will execute campaigns and programmes for our largest customers in APAC whilst also partnering with regional, global, product marketing and content teams to activate the strategy in line with our objectives and plan. The successful candidate will be responsible for assisting with execution and implementation of our customer marketing efforts including Target Account Marketing and senior customer engagement programmes.

Customers represent 80% of our revenue and the field marketing team creates campaigns, experiences and touch points that engage our core customers and accelerate existing customer growth through the adoption of additional products to support their Talent strategies. Focus on customer engagement is more important than ever to drive greater growth and success across our business.

Responsibilities

Build and execute the ANZ Marketing plan including:

• Managing and communicating effectively with our main sales stakeholders in Enterprise, Mid Market and Staffing teams 
• Ensuring that sales teams have the right cadence and level of information to be able to execute our marketing activity successfully with their customers 
• Coordination with cross functional partners e.g. insights, customer success, sales ops to ensure we are aligned
• Create impactful customer stories that engage our customers
• Provide evidence to support our sales team and feed into other areas of marketing for leverage
• Work closely with the regional and global customer marketing teams to leverage programmes, content and campaigns to make them impactful and relevant for our target customers
• Support strategy and planning efforts for targeted ANZ accounts in collaboration with the core market leads and marketing functions
• Target Account Marketing: Create unique opportunities for our key accounts and ensure that our target accounts are prioritised for our core activations and opportunities
• Activate and oversee our key initiatives for our markets including LEAD (our exclusive senior leader experiential programme), Account Based Marketing and our CHRO Content program
• Forecast, monitor and track results of marketing activity to inform future plans and activities

Basic Qualifications

• 10+ years of B2B marketing experience heavily focused on strategic customer marketing to grow existing customer spend

Preferred Qualifications

• Understanding of different marketing functions and internal cross functional partners
• Ability to engage and nurture customers with impact on sentiment and spend
• Event management (virtual and in person) and content development experience
• Strong communicator and collaboration skills across multiple markets, teams and functions
• Experience creating and implementing successful marketing campaigns strategies
• Account-based marketing experience a plus
• Passionate about customers: understanding their needs and challenges and turning them into impactful marketing strategies and activations
• Proactive and agile: Independently capable of seeking information in an unstructured environment, solving conceptual problems, corralling resources, and delivering timely results in challenging situations
• Effectively manage change within your own team and through effective partnership with sales teams and other cross functionals
• Experience working in high-growth, performance focused environments

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