Senior Brand Manager - USA (m/f/d)
- Berlin, Germany
At Lingoda we believe languages change lives.
Lingoda is the leading online language school in Europe. Our vision is to shape the future of language learning. Our students from all around the world learn German, English, French and Spanish. Our team is international - from 30 countries around the world.
We are currently on the hunt for a Brand Manager - USA to deliver growth of our international team based in Berlin.
This is a great opportunity for someone that wants to grow a market in their own vision for a new & exciting brand. Your goal is to increase the companies revenue using everything at your disposal!
To quadruple annual revenues in USA
P&L for the USA region
Deliver monthly USA revenue targets and oversee marketing budgets.
Develop deep understanding of the USA target and market. Uncover consumer insights. Identify and define prime prospect targets and value propositions unique to USA region.
Establish channel strategy with channel managers (performance marketing, content, CRM, b2b.
Partner with cross-functional partners (operations, product, sales, marketing) to execute strategy.
Drive innovation within existing performance marketing channels and explore new opportunities.
Cross-functional leadership / Influence
Strong analytical skills
Turning consumer insights into business building campaigns
Flexibility (adjust to changing conditions)
5+ years consumer marketing, digital marketing or strategic planning with strong international exposure
Executing offline and online campaigns
Brand management at consumer products company (preferred)
English native (preferred)
Working within the educational industry and/or an online subscription business models (preferred)
Our offer to you:
The opportunity to be part of the future of language learning in a young and international team in Berlin
High degree of autonomy
Open communication and responsibility from day one
Free language courses (German, English, Spanish, French)
A nice office in the center of Berlin
Have we caught your eye? If so, please get in touch! All applications should be submitted complete with CV, a few lines about yourself and your earliest possible start date.
We look forward to hearing from you!